Why would anyone buy a Windows Phone? Ever?

Did you hear? Microsoft offers a smartphone. The OS looks kind of cool, actually. Only, no one knows about it. Or at least, no one is buying it.

To be fair, the Windows Phone 8 OS, the one ostensibly designed to compete with iPhone and Android, is not yet available. Microsoft sent the OS to handset manufacturers in September. Samsung, HTC and Nokia, all leading smartphone makers, should have Windows Phone 8 OS phones available before Christmas. Likely – but not guaranteed, depending on where you live.

The question remains: will anyone care?

I have my doubts.

In the US, a massive and profitable smartphone market, Microsoft has less than a 4% market share. In fact, for all the reports on the death of Blackberry, in the US at least, Blackberry has nearly triple the Windows Phone market share (the figures below include both Windows Phone and the moribund Windows Mobile).

What about the rest of the world? The news may be worse. If DigiTimes is right, Android, which already has the lead market share, shows no signs of slowing down:

Android, which already accounted for more than 60% of the handset market in the first half of 2012, is expected to see the percentage surpass 70% in the second half as several major Android handset vendors such as Samsung Electronics, Huawei and ZTE are all starting to pump up their shipments in the third quarter, while second-tier vendors, regional brand vendors, and white-box players are also aggressively launching new entry-level Android-based handsets in the China market.

Time is not on Microsoft’s side.

Android claims over 500 million device activations. Apple has sold in excess of 400 million iOS devices, most of those iPhones. There are more than 600,000 apps for Android and there have been over 20 billion app downloads from Google Play (formerly Android Market). The situation is similar for Apple. There are over 700,000 apps in the App Store and downloads total over 30 billion. During the company’s 2012 WWDC, Apple stated they had over 400 million accounts with registered credit cards able to buy apps, books, music and movies.

Can even the once-giant Microsoft compete with this?

Customers are lining up for the iPhone 5 and carriers continue to profit from offering the device. Blackberry has an established (if declining) relationship with most carriers and enterprises. Android is bringing in millions of new customers eager to switch from feature phone to smartphone. Most carriers and retail outlets offer numerous Android devices at a variety of price points and form factors. Can Microsoft take shelf space in this already crowded marketplace? It will not be easy, nor inexpensive.

But wait! What of Microsoft’s strengths? They have an install base of about a billion Windows (PC) users. Won’t those users demand or at least feel more comfortable using a Windows Phone? After all, Microsoft’s Windows 8 interface and Windows Phone 8 UI are, not surprisingly, designed to look similarly.

I don’t think this matters – at all.

After decades of effort, Apple has barely made a dent in Windows PC sales. Macs are still a niche and market analysts assume that Windows controls between 90-95% of the PC install base. That hasn’t stopped Apple from having the world’s most popular smartphone. Likewise, Google’s Chromebooks are barely a blip compared to Windows. Yet Android dominates smartphone market share.

Worse for Microsoft, in my view, is that their interface, while unique, maybe even beautiful, is not what people want. The world has effectively standardized on the app. The Android and iOS interfaces are app-centric. The Windows Phone interface relies on bold type and “tiles”. What if, say, in 2002, someone developed a great PC UI that did not use the desktop metaphor. Would anyone use it? Even if you could show them it was beautiful, functional?

There are other Microsoft strengths, of course. Xbox, is a chief one. No doubt some buyers will appreciate the ability to interact with gamer friends while on their Windows phone. But, in fact, there are very few actual game tie-ins. Counter that with the iPhone 5, for example, which includes the new A6 chip. Apple showed off the device and graphics for some games, such as the upcoming Real Racing 3, are stunning. The days of the console being the lead point in gaming may already be over.

What about design?

The Nokia Lumia line is truly beautiful. HTC has shown off its upcoming Windows Phones and they look extremely similar to Nokia. Of course, Apple is known for its design. Samsung makes handsome devices. And, of course, HTC is a leading Android handset maker. Can the Nokia Lumia stand out? Can Microsoft get these phones in front of people? And how fast might both Samsung and HTC abandon the platform if it does not sell? Unlike Nokia, they already sell millions of Android smartphones.

Lastly, what of the ecosystem?

Microsoft’s content and payments ecosystem is not as robust as Android nor as intuitive and frictionless as iPhone’s. Apps., book, music, movies, TV rentals; these are a snap with iPhone, for example. What can Microsoft do to just level this playing field?

I am having a difficult time understanding why anyone would choose a Windows Phone. It’s harder to buy. Has fewer apps. Looks different. It’s not as easy to purchase content. It does not offer more functionality. It does not provide better security. It’s not simpler, nor more intuitive. There are fewer choices. The devices are not less expensive.

If we assume that just half the planet’s four billion feature phone users eventually switch to a smartphone, than the market for Windows Phone going forward is certainly huge. I’m just not convinced that Microsoft has given them or anyone a reason to not choose iPhone or Android.

Author: Brian S Hall

Brian S Hall writes about technology, immortality and food for ReadWrite, Techpinions, Unwired View and other publications. His thoughts on the 'smartphone wars' and how these are rapidly de-constructing markets, industries, business models and relationships around the world can be found on his personal site at www.brianshall.com.

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  • illegaloperation

    Oh, I don’t know.

    Maybe people get tired of all the crashs and hangs on Android and don’t want to buy essentially the same phone that Apple re-release every year.

  • Bob

    It’s harder to buy. – How so?
    Has fewer apps. – A. Who cares, it has more than enough. B. With cross platform compatibility with Win8, the gap will drop quickly. This is more important than looking similar.
    Looks different. – Looks better
    It’s not as easy to purchase content. – Have you ever tried? Apparently not.
    It does not offer more functionality. – Maps are better. All the different features of the phone are tied together better. Can do everything else Android or iOS can do.
    It does not provide better security. – Compared to the security nightmare of the completely open Android?
    It’s not simpler, nor more intuitive. – Again, have you ever even tried using the phone?
    There are fewer choices. – There are three top-end phones, a couple mid-range, more on the way. The Lumia 920 is quite possibly the best-spec’d phone to see availability in the next couple months. Enough choices for now, more on the way (Acer, Sony rumored.)
    The devices are not less expensive. – Price not announced yet, but do you really expect the 32GB 920 to be $299 on contract like the 32GB iPhone? Will be $100 less, at least.
    Try actually using the phones you’re saying are pointless, please.

  • http://pulse.yahoo.com/_QH25RVNTUIAU7HT6DQ7CONEO2U havasu46

    Why would anybody buy a Windows Phone? Ever?
    Answer: Windows 8 tablets will offer real users a serious tablet for the first time ever.

  • http://pulse.yahoo.com/_RSK4Z4DM6PNE6K3JIDAMURONCU Arun

    By far the most retarded article I have seen. One year back this would have some credibility, now people will only laugh at this. The author claims noone heard about WP8, what a joke! The whole industry is buzzing about it, was this author sleeping all this while?
    “Has fewer apps. Looks different. It’s not as easy to purchase content. It does not offer more functionality. It does not provide better security. It’s not simpler, nor more intuitive. There are fewer choices. The devices are not less expensive.”
    How many of these are not relevant to apple? Real funny article.

  • Rob Mulally

    Using the win7phone is incredible. I think its one of those things that “might” see a tipping point. My first experience was a free handset I borrowed. I quickly purchased one as my main personal phone (Lumia 800) and cant wait to buy a Lumia 920. There is a long list of things that make the OS immature but i’m willing to put up with them for pleasure of using the phone. (Worth Noting I also have a galaxy sII which i use for work purposes) Looking forward to finding out what’s in Windows 8 Mobile when all the features are announced soon in OCT 2012.

  • disgusted reader

    what a complete idiot.

  • jnffarrell1

    Ever? Microsoft could end up the winner three years from now if it emulated Google and put the entire MS organisation to one task. Make touch screen interfaces optional, not mandatory with excellent voice and gesture commands.

    Read my lips, the days of crappy man/machine interfaces are nearly over.

  • Darlington_M

    Forgive the author Arun, he just came out of a barricaded cave so he wouldn’t have knowledge of the latest tech news. I mean look at the guy, he looks like a Neanderthal!

    BTW, shameless link baiting!!!

  • WP8letsgo

    The arguments in this article are absurd. This was clearly written this way to cause people to heavily comment the article. It worked on me I guess.

    I am very excited to learn more about Windows Phone 8 and get the Nokia 920! I use Android now.

  • TGMzero

    His points are completely over your head. He’s not saying that the WP platform isn’t good. He’s simply stating the fact that there aren’t any true incentives to pick it over the competition.

    XBox integration is good, but most people who buy smartphones are adults who probably don’t spend a lot of time playing games. And for the true gamers, why pick WP when iOS has better mobile gaming? Heck, get a Vita or DS for that matter.

    WP is a nice OS in my own opinion, but it has to do a lot more marketing if it wants to succeed.

  • http://about.me/DavidSHawkins David Hawkins

    One point to consider is that most of what the Windows phone does “out of the
    box” makes you wonder if perhaps the total lack of features on other
    phones might be the issue. Why are there 1500 apps out there for so many
    products? I believe in part to fill the gaps the original phones have out of
    the box.

    This isn’t a consumer strategy. This is a work strategy. IT at any large company
    will have more power to execute in every medium when there is a single
    ubiquitous platform. When you combine this with the fact that there will be
    uniform support for office apps across all three platforms, you can see where
    this is going.

    Code a system to have office tie ins across the board and suddenly you have a machine that INCLUDES all the “BYOD” products. Today, if you create an
    enterprise application for any platform other than Microsoft for end users, who
    ends up using it? If it has a web front end, perhaps everyone, but if you want
    hard core integrated apps where people can actually analyze and crunch numbers,
    they pull content out. They use Excel to validate things and repurpose data
    when human hands need to touch it.

    Knowing that Outlook is actually natively coded Outlook will make a difference too.
    When security scanning comes into play, anyone that can scan outlook already
    has the potential to scan BOYD products that run on Win 8. Does your company
    have a digital signature platform for workflow approvals? Probably works on
    that platform, it isn’t typically going to be managed on the many other email
    clients out there, except perhaps for blackberry because of its deep email

    Will Win 8 be totally exciting to consumers? Maybe not, but that is because you
    don’t need to hunt, peck and pray that you can find some sexy apps to fill the
    gaps. But as another commenter here posited, APPS? MS has plenty. IT doesn’t
    have 1500 variations of travel apps or LinkedIn ports, but really; how many
    potentially virus ridden, buggy, ugly, and amateurishly designed apps do you

    The fact that people buy a phone for the apps tells me that the phone lacks
    critical features, that it isn’t designed to meet the needs in the palm of your
    hand. It is designed to offload that to everyone else. There is appeal in that
    concept, but I find that I like the idea that I can thematically customize my
    Windows machine, but I don’t need to hunt for apps to make it run the way I
    really like. Just give me Windows, Office, and it is pretty much a good machine
    out of the box.

    Why wouldn’t you want that with a phone? And if a phone like Windows offered it,
    why would you fret? Its just a SmartPhone. By now, shouldn’t they all have
    mostly the same features? Who cares which is more stylish, if it does the job,
    you like it, and it is available, why wouldn’t you buy it?

  • ckeledjian

    Could Microsoft ever come from far behind and position themselves are leaders in a market already dominated by others, by the means of integrating and creating a full ecosystem? Yes: Word (Wordperfect), Excel (Lotus 123), Xbox (Nintendo, Sega, Atari), Internet Explorer (Netscape), Windows Server (Novell), Bing, now at 33% in US (Google). Apple never won over an existing market dominated by others, they created new, unexplored markets, then competition predates them (Android). Will they have to keep creating new markets to survive? Only Microsoft and Google have proved that they can come from behind in an existing market and become leaders. The hands are not laid out on the table yet: neither Apple nor Google have convinced the corporate market to completely switch. They still lack the experience and the vast ecosystem Microsoft has invested on for years. Windows 8 is the first tablet ever that can finally replace a laptop completely. Windows Phone is the first touch smartphone that can be integrated in corporate environments without any need to change your IT infrastructure to support it. The old windows mobile was also popular in corporations and now that Blackberry is a joke, they have no competition, because not even IT people trust Android (they know better than others that users can hack them and poses a security risk) and iPhones are difficult to support because Apple controls everything. The strategic position Microsoft has is very strong, is all encompassing and includes both personal, work, entertaintment, productivity, while other competitors target only some of those areas and ignore the others.

  • ScaryBiscuits

    As a Windows Phone (only 7.5) user I have to say that I am very happy with my decision. I can do lots of cool things that Apple friends cannot. My Lumia 900 has a clearer screen and lasts longer. Even before Apple got rid of Google Maps, the Bing Maps feature was better and clearer and if I prefer to look something up in Google, I can still do that too.
    There are a lot of factual errors in this article. It says it is WP7 is not simpler but also has fewer choices. Both statements cannot be true. WP7 is still apps centric. Live tiles are just an evolution of icons, launching the relevant app when you click on them but also showing background info. Purchasing content is very easy.
    It is a lot more intuitive. When I use somebody else’s Android phone I often have to ask them to remind me how to do something. Although fanboys may forget, it’s not immediately obvious that you have to swipe from a corner or a side to get a particular menu up, for example. There are no such hidden features in WP7 but it’s still just as easy to get to what you want.
    You can squeeze less information onto the home page than you can with Android but again WP7 is cleaner and simpler. You have fewer apps with WP7 but I have yet to come across an app that another platform has that I really want. I would never go back to Blackberry, which was my previous phone and based on what I see from Apple and Android bods articles like the above look more like justifying being with their chosen crowd than a reasoned analysis of the pros and cons.

  • topspin

    I suggest honestly TRYING something before commenting on it and concluding its demise.

  • vmgunz

    This article throws out a lot of questions, and then answered by more and more questions.. Worse thing is to start with “to be fair”, but end up bashing Windows Phone because it is no iOS or Android.. How smart!!!!

  • vmgunz

    So marketing problem or platform problem.. Your comment seems to support this article, but then you highlight it’s marketing problem..

  • Bigreub

    You are correct in that it needs more marketing but your other points are a little off base kind sir. Most gamers now are adults (statistically) and it can become a lifestyle/community for them.

    I think that the biggest benefit will be influencers like myself. People look to me for technical advise. I’m bored with iOS so I’m making the move. I’ll bring others.

  • http://www.amazon.com/-/e/B002VH8ECQ Brian S Hall

    “The whole industry” equals zero users.

  • http://www.amazon.com/-/e/B002VH8ECQ Brian S Hall

    My mother says I am quite handsome.

  • http://www.amazon.com/-/e/B002VH8ECQ Brian S Hall

    Spot on.
    Why purchase Windows Phone? Notice the commenters *refuse* to state any reasons!
    iPhone is great. I think the HTC One X is great. Sony makes some great devices. There are more apps and a stronger ecosystem for iPhone and Android. They are easier to research, buy and support.
    Windows Phone is in danger of becoming the Amiga of smartphone platforms.

  • http://www.amazon.com/-/e/B002VH8ECQ Brian S Hall

    Better screen and lasts longer — than an iPhone 5? I have my doubts.
    But, you have actually given a reason for purchasing a Windows Phone. You think Bing Maps (in your older device) is superior to Google Maps or the new Apple Maps. Fair enough.

  • http://www.amazon.com/-/e/B002VH8ECQ Brian S Hall

    Why switch? I won’t pretend I didn’t think this post would draw comments but I really did put it out there: why choose Windows Phone? There has been no single reason yet given in all the comments — except one person said they preferred Bing Maps.

  • FIW

    I think “no one has heard about it” was tongue in cheek?? His point being… Windows is being overshadowed by the iPhone and Android.

  • Allen Lendzion

    maybe you should check out a credible site like gizmodo or engadget and see how many people are talking about WP8. there are hundred if not thousands of people all talking about WP8 and even the downfall of iOS.

    furthermore you can’t say BBerry and RIM are doing better with market-share. Most of the people using them are businessmen who have them issued by their company, and they STILL hate them.

    you are a chode

  • http://www.amazon.com/-/e/B002VH8ECQ Brian S Hall

    the numbers are plain — BBerry is doing *far* better than Windows Phone. Denying reality does no one any good.

  • Decius46

    The argument that you should not enter a saturated market is not a good one.. XBOX was introduced against established brands like Nintendo and Playstation and it has a huge market share now.

    Same applies here, Win 8 can challenge Apple’s dominance on the mobile and tablet markets given that it is a good product. Since you have no tried the product, you are not able to speak on its merits, this article is pure hogwash. .

    Eco system is a challenge but i can easily writte an App that runs on Win 8 ecosystem and in case of games on Xbox. MS is also doing a good job of trying incentive’s developers to realize products on their eco system. So there is a chance to acquire critcal Mass. It going to be hard but its possible. Also the Mob tends to hate a winner and Apple is getting a lot of bad press. Afterall foxconn makes alot of PC parts yet Apple is stuck taking the blame, why because the Mob loves to see s#$23 thrown at the winner.
    IMHO The iphone is pretty stale, despite the press, everyone that i know that picked up an Iphone 5 says ‘meh its ok’. Even i own who own every iDevices sees no reason to pick one up. IMHO Apple is starting to loose its shine and is starting to become passe in they eyes of trend setters such as tech circles. I think its time to admit MS is doing stuff right with Win 8 and apple is getting stale. I am actually running Win 8 as my main OS on my MBP 2012 because i find that it just works better for what i do then Mountain Lion,

  • http://twitter.com/Musab_2012 Musa’b

    The author works for Apple ! . I am sure of that ! .The most ridiculous article I have ever read ! What shame !

  • ash6222

    Windows 8 will revolutionalize the mobile market in time and, guess what, it won’t be a surprise -> it will be largely expected and embraced.

  • ash6222

    Key word “real” users…I like that description.

  • Guest

    Windows Phone doesn’t excel at anything that matters to the vast majority of smartphone buyers, which is why WP handsets are experiencing drastically poor sales in comparison to Androids and iPhones.

    Can anybody seriously contest this?

  • CruiseHive

    I wonder if the author has ever used a windows phone! I’ve been using windows phone 7 since it first came out and seems very easy to buy things. Also it’s so easy to navigate and have app updates and theres lots more.

  • http://twitter.com/goldfingerrd Andy


  • Leonardo Cardozo

    I can name a few reasons here on why buy the Lumia 920 Windows Phone. 1. Best camera in all smartphones. 2. beautiful design. 3. One of the best screen resolutions in the market second to none. 4. The fastest screen response among all smartphones. 5. The best mapping service including REAL offline turn by turn navigation. 6. The most sensitive touch screen that you can use with your gloves. When you leave in the North East that counts. 7. Super cool accessories like the JBL NFC speakers, Fat boy wireless chargers, and Monster Headphones. It does not crash, lag or force close like Android does (I am an Android user). 8. The interaction with Windows 8 PCs are seamless even via NFC enabled computers like the new HP line Spectra1. 9. The market has now over 100.000 apps. It may not be many, but the most important for a regular person are there. (After all I have less than 30 apps on my device) 10. Wireless charging. (In the dark is better than dual sided connector 11. NOKIA`s wide range of exclusive own developed apps. 12. Nokia FREE Music Streaming Service with no adds. and other that I can`t remember right now. As far as it is difficult to buy something from the market place, I guess you are wrong. My wife can hardly use a PC, but she is the master of the Windows Market Place that proves to me that it is not difficult at all. I fell in love with her Lumia 900 and ca`t wait to go buy my 920.

  • FIW

    Hundreds… thousands… does not compare to the millions using Androids and iPhones.
    (I love the insults people throw when they disagree. How about some mature disagreement supported by facts??)

  • Leonardo Cardozo

    The fact that you are commenting on your own article only tells me how insecure you are about your own piece. By the way, if I were you I`d be.

  • rcc

    simple, 100% better than android and especially IOS

  • http://twitter.com/goldfingerrd Andy

    Yep. I am very anxious to leave my Android phone behind for WP8. Why? All of my friends have iPhones, my girlfriend too. Whenever I try to use it, I get stuck in apps, and can’t navigate without feeling like an idiot (which I likely am).

    I was interested in the iPhone5 – lighter, thinner, bigger screen – awesome. BUT, they ditched Google maps, something I use quite a lot, and I won’t wait for Apple to figure out their maps’ personal issues. The biggest issue for me, is the stagnant layout (and age) of their OS. The iOS has barely changed in 5 years, and needs a REAL update.

    Also, I am a big gamer, but personally don’t play mobile games – I grew out of them. Simple games on my phone can be fun, but I definitely don’t care about graphically intensive games, or whether my phone can run them.

    I wish Microsoft would play more to their XBox brand, as they’ve alluded to persuing (Zune becoming XBox Music, etc). I really wish Microsoft and these phone developers had more of a head-start, and had been able to get the phones out sooner than a month and a half after the iPhone5, but I’m willing to wait. I also wish Microsoft would man up and present it’s phones and OS as the gems they could be – like Apple does, and not just say “Here’s our phone. Hope you buy it.”

    My eyes are on the Lumia 920, and I hope Nokia doesn’t go the way of RIM because of all the missed opportunities with WP8.

  • http://www.amazon.com/-/e/B002VH8ECQ Brian S Hall

    So I should not respond to readers? Just write the article and leave the comments alone? That would certainly save me time! I am doing this because I think the readers want and deserve interactivity.

  • Michael Aston

    Brian, it’s a beautiful os and as fluid as hot knives through butter. The music player is absolutely gorgeous as is every app.
    I’m certainly very tempted. The iphone 5S is such a major disappointment, it feels cheap and as many have commented, the OS just feels ancient and designed for blue rinses and plebs…
    Things change, I bet you Win * makes a serious dent in a year or two…

  • Me

    I agree that Windows 8 phones/tablets may just be the next devices to overtake all others in the business arena. However, I don’t see them ever outselling the Apple or Android devices, mostly because of the youth market.

  • Leonardo Cardozo

    You have a myopic vision of the market. Blackberry now has more market share than Windows Phone, but the market expects and business analysts are already predicting that by 2015 Windows phone will have 20% market share.
    Two things you need to understand is that the success of a company TODAY, does not guarantee its success tomorrow. If I were you I`d be ready for a surprise when these phones are released. I took my time to read some of your other articles and one can not oversee the fact that you are either an Apple Fanboy or an Apple Paid Writer. I`d go with the latter.


    WP7.5 is like a test drive. It gained enough market share in time for MS to put out the big guns. Android was a huge blowout because it was different and it offers free apps. iOS was a huge hit because of the sleek nature of the iPhone. To be perfectly honest, the iPhone is boring. It has been the same ever since the 4. They made a bigger screen this time? Oh my, that sold me…. said no one ever. I think people are getting tired of Android because it does suck and with all the bugs in it. I have used all platforms in contention. I currently have the 3rd Gen iPad which is being given away at the release of Surface Pro and I will be buying one of the WP8 devices. Once they all hit the market there will be plenty of options. I enjoy the live tile updates because I don’t need to go into facebook to check on a comment or even post to someones wall. iOS just came out with that. Grab WP8 yourself and you will see how much more fun it is to use than the same old crap OS’ that have been around for a few years. Microsoft is changing the game and with Blackberry OS 10 out there now, that is going to stir things up as well. I hope Android takes a dump on Google and I hope that people keep wasting hundreds of dollars on the same ole Apple crap they put out every year. I will have plenty of fun with WP8 and I’m sure a lot of other people would too. It’s worth a shot, you did it for Android and iOS right? Try the other side of the coin for once.

  • Leonardo Cardozo

    I provided you with several reasons why one would buy a Windows Phone below. Why don`t you check and comment on it?

  • http://www.amazon.com/-/e/B002VH8ECQ Brian S Hall

    I gave your comment a +1 and tweeted it. Now you want me to comment? Make up your mind.

  • http://www.facebook.com/profile.php?id=849020400 Archis Gore

    That’s what I’ve been hearing since 2010. Mango was supposed to surprise the crap out of me. Then Tango. Then whatever else…


    Matter of fact, I like the integration with my contacts, I like the ease of use, I like the smooth interface, I like the aesthetics. The fact that it doesn’t need a boat load of high end hardware to never freeze or be restarted is very nice. Battery is just as good as the next. WP8 feeatures that I am excited to use are NFC, better Enterprise Security, better hardware options (i.e. HD video shooting, HD screen resolution, better pixel density than the iPhone 5, multi-cores, better audio output) so these are just SOME of the reasons that I can think of off the top of my head on WHY I would buy a Windows Phone.

  • postulation

    OK, here are my reasons.
    1.Love my Samsung focus
    2. Love the interface on WP7.5 – one quick glance at screen tells me what I need to know. – Live Tiles
    3. Lumia 920 looks to be awesome
    3a. Bigger, better screen than Iphone5
    3b. Nokia maps – better t han Imaps
    3c. Awesome camera
    4. Love Microsoft Ecosystem
    4a. Skydrive integration
    4b Office integration
    4c. Skype integration

    Are these good enough for you?

  • Martigan

    Agreed. This is poor. And what about the Lumia 920? Noone will shut up about it.

  • Leonardo Cardozo

    The same thing happened to the Xbox. Two giants leading the pack, first attempts were frustrated, but after a lot of head scratching they managed to take over the market and now they dominate it. It obviously takes time to reach the public and develop a winning product. It may be this time or it maybe only with Windows Phone 9, but most importantly we can`t deny their effort into becoming a third player in the market, which would do us all a big favor. A market with only Android and Apple is not a healthy environment for anyone, and I am sure that there are a lot of people out there like me who won`t buy Apple products and don`t like Android phones due to previous exposure.

  • http://www.facebook.com/profile.php?id=849020400 Archis Gore

    Actually that’s what makes me admire iPhones EVEN MORE. See, 90% of the people who claim “numbers don’t matter” out here, will still quote Windows’ desktop numbers with a straight face. Did anyone ever discuss the “merits” of Windows? No – it sells, therefore it good.

    The reason iPhone/Android phenomenon is so… awesome (for the lack of a better word) is explicitly _because_ of BYOD. Microsoft has absolute enterprise power because everyone built apps that need IE6, or everyone depends on their particular group policy or their Office implementation to open documents. Yet, consumers brought iPhones and Androids to work – against that. Despite warnings from CIOs or CTOs. Despite non-fidelity with Exchange and Office and Sharepoint.

    Basically all of what you’re saying is what consumers voted they actively don’t want, and spent a great deal of their own money, incurred the wrath of CIOs and CTOs, were content to deal with crippled experiences. Remember that this was pure choice – I can switch away from my iPhone in 15 minutes if I wanted. There are no legacy protocols, or document formats or 10-year agreements. In fact they went against all that! Mango or Tango or whatever already tried that whole one-note and sharepoint and exchange and DRM capability stuff. It’s out there today. How’s that working out?

    What windows phone has to answer, and what Brian is asking, is why should I spend my money on a Windows Phone? Making CIOs and CTOs happy with group policy or domain joining (which doesn’t really exist by the way) has been shown to not work.