makes a comeback, lets you set up your new One X+ on the Web

HTC has resurrected its website with the announcement of the One X+. Well, sort of. The good news is that you’ll be able to set up your brand new HTC smartphone via a Web interface, on your computer. For now, only the One X+ is compatible, but we’re expecting that to change in the near future. However, the services that were discontinued earlier this year haven’t returned.

Back in September of 2010, when it unveiled the Desire HD and Desire Z, HTC also announced – a comprehensive suite of online services designed to work with your HTC-made Android smartphone. There was an online store for wallpapers and themes, a ‘find my device’ feature for use if you misplaced your shiny new toy or it got stolen, as well as cloud backup and sync for your contacts and call history.

This worked well and fine until March this year, when HTC decided to shut down all the aforementioned services. The reasoning given was that the company was trying to improve its services and the ‘value’ it delivers to its customers. By this wording, almost everyone immediately assumed that would be back in one form or the other at some point.

And back it is. If you go to right now, you’ll be greeted by HTC’s new Get Started service.

This allows you to set up your device, choosing accounts to link to it (Google, Dropbox, Hotmail, Yahoo, Exchange, or other email are supported for now). You can also choose between eight ‘quick styles’, which are essentially pre-made packages comprising of wallpapers, apps, ringtones, and bookmarks that you can install with a single click.

All of this is done without actually touching the phone. In fact, you might be able to do all of that before your new and shiny HTC One X+ is even in your possession. Everything you set up is linked to your account, so when your One X+ does arrive at your doorstep, all you’ll need to do is sign in – and bam! Like magic, all the stuff you’ve set up over the Web will be reflected on the device.

This is a pretty neat idea, and not something any other company in the mobile space has done before. So kudos to HTC for thinking outside the box here. That said, we’re still not sure why the other, previously working services had to be shut down in order to deliver this. But we’re hoping that there’s more where Get Started came from.

The Android mobile world certainly needs some innovative services and ideas being thought up by companies other than Samsung – for competition’s sake, at least.

Author: Vlad Bobleanta

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