Apple fires Korean sales head after iOS market share reaches all time low of 9.3%

Apple has fired Dominique Oh, its head of sales for South Korea. This happened last week, and it’s a very rare occurrence for Apple to take such action right before a major product launch. So it’s probable that the company’s head honchos were very disappointed with Oh’s performance.

Apple’s sales in South Korea have always notoriously lagged behind those of Samsung, now the Californian company’s chief rival in the smartphone space. So rumor has it that Oh was canned exactly because of the sluggish sales that Apple has been having in Korea.

Dominique Oh (pictured above) was appointed Apple’s head of sales for Korea just last year. He came from LG’s smartphone business, where he was vice-president. He oversaw LG’s Android and Windows Phone 7 product portfolios.

For the second quarter of this year, Apple’s iOS-based products had a market share of just 9.3% in South Korea, the lowest since Apple launched its first iPhone in that country in 2009. Android’s market share is 89.7%.

The iPhone 5 is set to land in Korea before the end of this month, and it may help Apple gain some market share – since it’s the first iPhone to come with LTE connectivity, a vital asset for the Korean market.

Apple has acknowledged that Oh no longer works there, but wouldn’t comment on why.

Via The Korea Times

Author: Vlad Bobleanta

Share This Post On