If you own an LG Optimus 7 (E900), here’s some bad news for you. Your device of choice will not be updated to Windows Phone 7.8. At least that’s the information coming out of LG’s Polish arm. After an enquiry by an Optimus 7 owner, it sent out the response you can see in the image below.
Just in case you aren’t fluent in Polish, here’s what those lines of text actually mean, translated into English for your convenience:
Thank you for contacting our customer support.
We wish to kindly inform you that it is not expected to introduce software update for your version of the E900 to 7.8.
If you have additional questions, please contact us again.
M ********* **
LG Electronics Poland”
The Optimus 7 was part of the initial batch of Windows Phones, running WP7. It was released in 2010, and likely had pretty disappointing sales (as did all first-generation and second-generation Windows Phones, mind you; let’s hope that the third time will really be the charm in this case). We say that because LG slowly gave up working on Windows Phones, and it hasn’t released a new one in months at this point. Nor is it planning on launching any new devices running on Microsoft’s latest mobile OS any time soon.
So, in a way, from LG’s point of view, this might make (some) sense. And it may be indicative of the fact that the Korean company has given up on Windows Phone entirely.
But what about the users? What about Microsoft’s constant barking at Android and its supposed (read: imagined) ‘fragmentation’ issues?
This has to be one of the biggest ironies in the history of the mobile world. Crying, barking… nay, shouting that your biggest competitor has fragmentation issues, then going ahead and fragmenting your own platform in a way that said competitor’s never was. Yes, Windows Phone 8.
These days, Microsoft’s anti-Android remarks seem to focus more on calling its app ecosystem ‘wild’ and ‘uncontrolled’. Well, at least Android has an app ecosystem. But it’s nice to see the nonsensical ‘fragmentation’ claims mysteriously disappear from Microsoft’s arsenal nonetheless.
Windows Phone 7.8 is supposed to be the consolation prize awarded to those who foolishly invested in a Windows Phone 7 device not knowing that the platform would be intentionally fragmented by Microsoft when Windows Phone 8 arrived. 7.8 should bring some user-facing features from WP8 to the 7.x series, therefore artificially prolonging its sad life.
Make no mistake though, this isn’t about Microsoft caring about you, Windows Phone 7 device owner. No, it’s about selling handsets in the ‘emerging world’, where the hardware requirements of WP 8 mean that it can’t power the cheapest possible products. Which is where 7.x comes in, living in a parallel universe to WP8 for quite a while.
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