iPhone 5 helps Apple regain top position over Android in the US smartphone market
Launched on September 21, the iPhone 5 is certainly Apple’s best iPhone ever, so it’s no wonder that it’s also the most successful model until now. The handset reached 5 million units sold in the first week-end, and sales continued to be strong since then.
According to market research agency Kantar Worldpanel ComTech, iPhone 5 sales until October 28 allowed Apple to bring iOS back to the number 1 position in the US smartphone market. The company notes that iOS now has a 48.1% market share, slightly more than Android, which has 46.7%.
Reportedly, 62% of those who’ve bought the iPhone 5 were already Apple customers. 13% switched from Android, 6% switched from BlackBerry, and there are also first time smartphone buyers who now own Apple’s new handset.
“The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods. This time we predict that Apple will beat its previous high of 49.3% and achieve its highest ever share of the US smartphone market within the next two periods,” says Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech.
Sure enough, this isn’t unexpected. Samsung’s Galaxy S III flagship (which overtook the iPhone 4S in Q3) is getting a bit old. And until the Galaxy S 4 comes out, the iPhone 5 will likely keep iOS at the top in the US.
As you can see in the image below, Windows Phone and RIM’s BlackBerry have under 5% market share each.
iOS’ market share has also rose in Europe, but Android remains at the top here. For example, Android has 81.7% market share in Spain, and 73.9% in Germany.