Nokia cancels its CES 2013 appearance, decides to focus on MWC for a big Lumia splash
Heading for CES in a few weeks, to look at the latest and greatest Nokia Lumia devices? You are in for a big disappointment.
WPDang reports that Nokia has cancelled their Consumer Electronics Show plans, and will concentrate on making the big splash during Mobile World Congress in Barcelona, at the end of February.
Our quick check of the CES 2013 Exhibitor Directory also shows no big Nokia presence on the show floor. Only Nokia’s Navteq division is there, with a smallish booth.
And when you consider it, despite Nokia’s emphasis on U.S. market, it kind of makes sense for them to skip CES. They already have Lumia 920 flagship on AT&T – and must have promised Ma Bell at least several months of exclusivity for its top of the line device. Lumia 822 is already on Verizon, T-Mobile has 810. And – due to AT&T exclusivity deal – it must be difficult for Nokia to get better specked devices to these carriers before spring.
We already saw what happened with Lumia 900, announced at CES 2012, only to be delayed by months. With the official info about the new flagship out there, previous flagship – Lumia 800 – lost any luster it had before. While customers had to wait for the new flagship until April, and it looked so less interesting by the time it shipped.
That Lumia 900 launch in January was an important part of the bungles that led to a dismal failure of first generation Lumia sales. So cancelling this CES appearance, focusing on MWC, and launching the new spring/summer next generation Lumia line-up there, sounds like a smart thing to do.
And if Nokia wants to do something with U.S. operators – there’s always CTIA Spring – where big smartphone announcements won’t get buried among new PC, TV and fridge launches.