BlackBerry Z10: first BlackBerry 10 handset pictured in black, white
As the January 30th launch draws closer, more details are coming to light regarding the upcoming BlackBerry 10-powered handsets Research in Motion plans to announce. Both a Torch-like full-touch device, as well as a Bold-like QWERTY candybar are expected, and we’ve learned that the company may be planning on switching up its long-standing naming convention for the occasion.
According to the marketing material pictured below, obtained by a reliable source, RIM is jettisoning the traditional four-digit model numbers in favor of a shorter, catchier nomenclature; the full-touch device, currently known by its “L-series” designation, should come to market as the BlackBerry Z10, in both black and white.
Retail branding for the keyboard-equipped model is unknown, although there’s some evidence that it will be called the BlackBerry X10.
RIM’s market share has taken a beating in the last year, mostly at the hands of Android-powered phones; the success of its BlackBerry 10 handsets is seen as critical in shaping the future of the company.