5.7″ ZTE Grand Memo pictured. Firefox phone also coming at MWC. ZTE wants 52M smartphone sales in 2013
If for some reason you’ve been wondering what new devices ZTE will unveil at Mobile World Congress next month, it’s time to stop. The Chinese company was so anxious that it basically told us already.
First off, there’s the ZTE Grand Memo. This is a perfect device for those who think that the Samsung Galaxy Note II is too small, yet the recently announced Huawei Ascend Mate is too big. The Grand Memo fits in between those offerings with its 5.7-inch 720p HD touchscreen.
It will be showcased at MWC, but today it was spotted at a ZTE event in Hong Kong. If it seems to look familiar, that’s because it’s got very similar looks to the ZTE P945 we first showed you press renders of back at the beginning of the year. The Grand Memo seen in Hong Kong has a different model number (V9815), and comes with a beefier processor and better camera, however. Furthermore, the P945 is clearly meant to be released by China Mobile only, whereas we expect the Grand Memo to debut across the world.
The Grand Memo is known to come with a 1.7 GHz quad-core Qualcomm Snapdragon processor (the same unit found in the Grand S), a 13 MP rear camera (again, like the Grand S), a microSD card slot, and it’s running Android 4.1.2 Jelly Bean. The Grand Memo is just 8 mm thin, though whether that means that ZTE skimped on battery life once again remains to be seen.
Alongside the Grand Memo, at MWC ZTE will show us its first smartphone to be powered by Mozilla’s Firefox OS. We first heard that ZTE and Mozilla were working together in September last year, and now those efforts are about to materialize in an actual phone. Don’t expect it to come with earth-shattering specs though, for Mozilla’s mobile OS is focusing on making lower-end hardware provide a decent user experience. Still, it will be interesting to see a ‘production’ version of the new operating system on an actual device. Because of its focus, Firefox OS products will probably launch in the so called ‘emerging markets’ first. That said, they could even make their way to more developed nations, at least because the Firefox brand is pretty powerful. We’ll see what happens.
Finally in ZTE news, the company wants to increase its smartphone sales by more than 48% this year compared to 2012. That means it won’t be able to keep up its growth from 2011 to 2012 (more than 220%), but that’s only natural for ZTE came from low sales numbers in the past. That’s not so anymore, now that it’s in the Top 5 of smartphone makers worldwide, but a sales boost of almost 50% year-on-year isn’t something to be ashamed of either.
ZTE certainly hopes that devices such as the Grand S and the Grand Memo will help it make inroads into developed markets across the world, and thus aid in achieving its newly set sales goals. In fact, it wants to reach 10% market share in the US by 2015, and make its brand as recognizable as Samsung or Apple.