Stephen Elop hints at Nokia tablets, doesn’t exclude Android. Thinks BlackBerry 10 can’t threaten Lumia Windows Phone 8 devices
It’s been almost a year since we first heard about a possible Nokia Windows 8 tablet. Of course, nothing has been announced until now. But that doesn’t mean it won’t happen at some point.
During a recent chat with Australian reporters, Nokia CEO Stephen Elop declared that the company is certainly looking at tablets as a means to expand its client base. Here’s the exact quote:
“We haven’t announced tablets at this point, but it is something we are clearly looking at very closely. We are studying very closely the market right now as Microsoft has introduced the Surface tablet, so we are trying to learn from that and understand what the right way to participate would be and at what point in time.”
Interestingly, when asked about the OS that Nokia’s tablets would run, mr. Elop didn’t exclude Android. However, he did make it obvious that Windows 8 is the first (and logical) choice:
“We would consider any option… It is important to note that the opportunity for companionship is something that any user is looking for. So, when you think about the Lumia 920, running on Windows Phone, having a Windows tablet or PC or Xbox is something that will give us the opportunity to have a pretty integrated experience. Our first focus on what we look at is clearly in the Microsoft side. But we have made no decision or announced nothing.”
If previous rumors are to be believed, the first Nokia Windows 8 tablet should feature a 10.1 inch display, and a dual-core Qualcomm processor. A report from December had it that the device would be announced at MWC 2013 (hence later this month). Still, seeing what Nokia’s CEO has just declared, it’s very unlikely for that to happen.
Tablets aside, Elop also talked about Nokia’s smartphones, apparently acknowledging that – at least for now – the company can’t compete with Android and iOS sales-wise, but it can challenge BlackBerry for the third spot in the smartphone market.
With the brand new BlackBerry OS 10, the Canadian company (which is no longer known as RIM) has definitely managed to attract the interest of many potential users around the world. Even so, Stephen Elop believes Lumia Windows Phone handsets can offer a better experience, as they provide access to a more developed ecosystem (including 125,000 apps). Moreover, Lumia smartphones have differentiating features, like Nokia’s maps and navigation services, or the PureView technology (which makes the Lumia 920 arguably the best cameraphone out there). Naturally, future high-end Nokia WP8 devices will also come with PureView, and other exclusive stuff – so Nokia is hoping this will enable Lumias to be more successful than BlackBerry handsets. Well, only time will tell what’s going to happen.