Well, it finally happened. After weeks upon weeks of speculation, leaks, and rumors, the HTC One is now official. The Taiwanese company unveiled its latest flagship smartphone at simultaneous events in New York and London. And, believe it or not, almost all the rumors and leaks were truthful.
The HTC One is apparently called that because this year HTC changed its strategy a bit. About a year ago, the company first announced some One-branded devices – the One X, One S, and One V. They were joined months later by the One X+. But this year the only One will be the One – if you get the point. It’s probably safe to assume that HTC will still launch other smartphones in 2013, just don’t expect them to bear this particular brand. At least that’s the plan for now. Things have been known to change over at HTC pretty quickly in terms of strategy (like the whole “we’ll focus on less devices” from MWC 2012, only to be followed by an onslaught of Desire-branded phones throughout the year).
The HTC One has a 4.7-inch 1920×1080 Full HD Super LCD 3 touchscreen just as expected. It’s covered in Gorilla Glass and has a pixel density of 468 ppi. It also comes with a quad-core 1.7 GHz Qualcomm Snapdragon 600 processor, a 4 MP ‘Ultrapixel’ rear camera with Optical Image Stabilization a la the Lumia 920 (more on this below), a 2.1 MP front-facing camera, 2 GB of RAM, 32 or 64 GB of non-expandable internal storage, LTE, HSPA, or CDMA, BoomSound stereo speakers mounted on the front, Wi-Fi 802.11ac, Bluetooth, NFC, GPS, and a 2,300 mAh battery. It runs Android 4.1.2 Jelly Bean with HTC Sense 5 (or ‘New Sense’, which is what HTC likes to call it). Its dimensions are 137.4×68.2×9.3 mm and it weighs 143 grams.
One of the main advertised features of the HTC One is its camera. It only produces 4 MP pictures, yet HTC claims that by using bigger pixels (yes, Ultrapixels), 300% more light can go through compared to normal camera tech. Which means that while smaller in size, the One’s images should be better in terms of quality than those put out by its 8 MP or even 13 MP competition. At least that’s the idea – that megapixels aren’t that important after all. Which is true, but we’ll have to see just how the One’s camera performs in the real world, outside of controlled demos.
The HTC One will become available across the globe in March. In fact, it will be out in 80 countries on 185 carriers. In the US, AT&T, T-Mobile, and Sprint will offer it. In the UK, Vodafone, EE, and Three will be selling it. Vodafone has already announced that the One will be in its stores on March 15, while EE has so far used just a rather more vague “mid-March” release time frame.
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