Nokia has managed to gain a significant boost in customer satisfaction during the fourth quarter of 2012 in the UK. That’s mainly thanks to its latest Windows Phone 8 smartphones: the Lumia 920 flagship, and the more affordable Lumia 820 (both launched in November 2012).
British market research company YouGov has found that, in December 2012, 42% of Nokia smartphone owners said they’d get the same handset brand next time. That’s a nice increase compared to September 2012, when only 30% said the same thing.
Naturally, fewer and fewer Nokia customers own a Symbian-based smartphone (since Symbian – renamed to Belle OS in 2011 – is no longer under development, the PureView 808 being the last device to run it). From December 2011 until December 2012, the percentage of Nokia smartphone owners using a Symbian device has decreased from 99% to 60%, while Lumia Windows Phone usage rose from 1% to %40.
YouGov’s findings are based on a survey carried between December 12 and December 17 2012 (more than 4,100 British mobile users over 18 years of age have participated).
“Nokia has finally turned a corner. By increasing the number of Lumias in its base it has given their customers something worth coming back to. It is now seen by its consumers as a quality smartphone brand. While they are still a fair distance behind Apple and Samsung in terms of market share and loyalty, the fact they have changed consumer perception among their customers puts them in a solid position as the smartphone war intensifies,” declared Russell Feldman, associate director at YouGov.
Nokia will most likely announce new Windows Phone 8 devices next week at MWC 2013 – possibly including the Lumia 1000, Lumia 720, and Lumia 520.
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