ZTE comes to its senses, could price the Grand S as low as $480

Thankfully for the sales prospects of its Grand S superphone, ZTE seems to have come to its senses regarding how it’s going to price this device.

Back in January the Grand S was listed in one store as being priced at 4,799 yuan, which amounts to about $770. This in China – a market most well known for how affordable high-end devices are over there. In fact, the most expensive 5-inch 1080p smartphones in China hover around the $500-600 mark, with only the Grand S going past that. And in a big way. Not to mention that ZTE’s own Nubia Z5, another 5″ 1080p device, was priced at around $550. And that comes with a much more usable battery capacity than the Grand S.

ZTE Grand S MDC

In the meantime though, something has changed ZTE’s mind, and now the company has announced that the Grand S will retail for 3,000-3,500 yuan. That amounts to $480-$565 so it’s more in line with competing handsets.

This information reportedly comes straight from ZTE’s Executive Vice President He Shiyou who spoke to Chinese media about this subject yesterday. The price of the Grand S will also be subject to adjustments based on market conditions, apparently, so ZTE will be keeping an eye on its competitors and their respective pricing strategies, and if necessary we might even see the Grand S go below $480 in a few months or so. At least that’s what we make of He’s statements.

Unfortunately ZTE still doesn’t have a release date for the Grand S, or chooses to keep it secret if it does. However, MyDrivers thinks that we should see the Grand S in stores in China before the end of March.

The more decent price still doesn’t turn the Grand S into a recommendable smartphone, because it will still come with a 1,780 mAh non-removable battery, which is sure to last you around two hours of actual use. Or maybe a bit more, but certainly a lot less than competing offerings such as the Huawei Ascend D2 with its 3,000 mAh capacity that’s almost double the size. Even ZTE’s other 5″ 1080 phone, the Nubia Z5, has a 3,000 mAh battery and is a much nicer looking device too. True, it’s more than one millimeter thicker than the Grand S, but – will you really notice that? Or is it more likely that you’ll notice the abysmal battery life of the Grand S a lot faster?

Author: Vlad Bobleanta

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  • http://www.youtube.com/#/mrjlwilliams J. W. (Nexus 4, Nexus 10)

    This is a nice looking phone, wow.