This year’s Mobile World Congress was anything but filled with exciting new device announcements, at least compared to recent years. Samsung’s doing its own thing for the second year in a row, Nokia unveiled midrange and low-end things only, HTC did its big unveil the week before, Sony didn’t have anything new, and Google itself had absolutely no presence – this after the past couple of years in which the Android booth was one of the largest at MWC.
So how about a good scandal then?
Of the few and far between interesting mobile devices that got introduced yesterday and the day before that, the announcement of the ZTE Grand Memo was pretty notable. Especially since this device was supposedly going to be the first one in the world to be powered by Qualcomm’s Snapdragon 800 processor.
Except for one small problem. The ZTE Grand Memo isn’t going to have a Snapdragon 800 CPU.
Why is this important? Because the 800 is Qualcomm’s flagship chipset for this year. Yet the aforementioned HTC One and LG Optimus G Pro are sporting the Snapdragon 600, which is the direct successor to the Snapdragon S4 Pro (APQ8064) that is inside the Optimus G and Nexus 4. The 600 is less of a departure in terms of performance compared to the S4 Pro than the 800 is. However, the 800 wasn’t supposed to be available this early, at least according to Qualcomm’s announcement from January.
OK. So ZTE proudly announced the fact that the Grand Memo has the Snapdragon 800. The company unashamedly touted this as one of the main selling points of the device. However, Qualcomm told Engadget that inside the Grand Memo is actually a Snapdragon 600 CPU. ZTE itself told GSM Arena the same thing after issuing the press release, yet without modifying that.
The press release on ZTE’s site still claims the 800 is the CPU of choice for the Grand Memo. This after the company itself corrected that claim, which was also corrected by the chipset supplier. What exactly should we call this?
But wait, there’s more. According to Android Police, the ZTE Grand Memo units available at MWC at ZTE’s booth are powered by the older Snapdragon S4 Pro (APQ8064). Furthermore, these units only have 1 GB of RAM, and not 2 GB as stated in the official PR materials.
This is confusing at best. One might even call the situation incredibly deceiving.
Perhaps ZTE simply didn’t know how to ‘steal the show’ at this year’s MWC in any other way. Perhaps it plans on eventually launching a version of the Grand Memo with the Snapdragon 800 processor, towards the end of the year or something like that. Maybe the demo units are old and haven’t yet been upgraded to the new CPU and didn’t yet get the necessary RAM boost to match the announced specs.
Or maybe we’ve all been played.
If you liked the post, you might find these interesting too:
- ZTE Grand Memo will have multiple hardware configurations after all
- ZTE Grand Memo is the first device to use Qualcomm’s Snapdragon 800 processor
- ZTE Grand Memo launching in China tomorrow, priced at $430
- LG Optimus G2 coming with Snapdragon 800 CPU?
- ZTE will make more Intel-powered smartphones to follow the Grand X IN