HTC One to be the only One this year

Last week, the HTC One was unveiled as that company’s newest flagship smartphone. Around this time last year though, the Taiwanese company announced an entire range of One devices – the One X, One S, and One V. Those have been joined in the meantime by a few others, such as the One X+, One SV or One VX. In 2012, the idea seemed to be that One would be HTC’s Galaxy, so to speak. A ‘general’ brand signifying Android smartphones (but only high-end or midrange models, since the company also kept the Desire brand around for lower-end stuff).

This year though, things will be different. The HTC One will be the only One. Meaning, it will be the only smartphone bearing that brand in 2013. This is according to Phil Roberson, the head of HTC for the UK and Ireland, who was quoted by Omio.


So no more ‘range’ – if you’re looking for a high-end HTC Android smartphone, the One is the One.

Then again, when it launched its One series last year, HTC promised to focus on releasing less devices – we were led to believe that those three would be the only ones. And they definitely weren’t, being followed on the market by an onslaught of others. So will things really be different this time around? We’ll have to wait and see.

Author: Vlad Bobleanta

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