Xiaomi is one of the most interesting smartphone companies to emerge in China in the last few years.
It has almost no retail presence, sells very little of their products via traditional carrier channels, and yet Xiaomi enjoys an almost iPhone like cult status in its country and sells out all the inventory in a matter of minutes.
By building the uber-high specced Android smartphones and selling them at cost via its own website. While trying to earn some profits via its own custom MIUI skin and suite of integrated e- commerce services.
For an idea of the level of savings Xiaomi achieves this way, look no further than their flagship Mi-2. Except for display size, which is 4.3”, it has better specs than Google Nexus 4, and yet (if you include local taxes) – it retails for 20-30% less than the main Google phone. No wonder Mi-2 is such a huge success, with every production batch selling out within minutes after the first orders are placed.
Today we got a glimpse of Xiaomi’s next flagship Mi-3. And it looks even better:
It seems that Xiaomi Mi-3 took al lot of designs cues from HTC One. But who can blame them for following the best looking smartphone of 2013, so far. And the specs of the new device are even more impressive:
- 5” 1080p display
- Qualcomm series 800 2.3GHz CPU
- 13 megapixel camera
- 3000 mAh battery
- Android 5.0 with custom MIUI skin
If they follow their earlier launch patterns and offer Mi-3 for the same 1.999 CNY ($320) price this fall, I ‘m pretty sure Xiaomi will have another big hit on their hands.
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