70% of first Galaxy S4s to come with Snapdragon 600 CPU. Samsung LSI couldn’t make enough Exynos 5 Octas in time
70% of the first 10 million Samsung Galaxy S4 production batch will come with Qualcomm Snapdragon 600 CPU, instead of its own Exynos 5 Octa, Korean ETNEws reports.
Samsung’s LSI division, responsible for the next generation Exynos CPU, failed to iron out the production and performance issues to have enough chips in time for Galaxy S4 launch. Couple of weeks ago Samsung announced that Exynos 5 Octa applications processor is scheduled for mass production only in Q2 2013. Which is too late for the huge volumes of Galaxy S4 shipments that will start in late April.
Last year Samsung already faced production problems with Galaxy S3 and lost a lot of sales in early summer because of it. This year, Sammy doubled the initial sales forecasts for the new flagship and wants to sell 40 million of them in the first three months. So instead of risking the chip supply shortages, they are now turning to Qualcomm for Snapdragon 600 CPU, which was initially slated to go mostly to U.S. versions of SGS4.
Taking a step back to fix the production and performances issues of one of the most important parts in your flagship device, is a smart thing to do. If you launch your new top of the line phone with serious quality issues, the initial bad press can be fatal to your plans to sell 100 million them over the product lifecycle.
Going with tried and true chip like Snapdragon 600, that you know will perform as it should, is the best way for Samsung for now. Especially since most of the users won’t notice the difference and won’t care anyway.