If HTC is working on R7 and R12 Windows RT Blue tablets, are they crazy, or suicidal, or both?

HTC seems to be getting back into the tablet game. And this time they will try Windows RT Blue to crack the new market.

According to Phone Arena, HTC is currently busy developing two WinRT tablets codenamed R7 and R12

R7 will be a smallish 7” slate with FullHD display, 2.3GHz quad-core Qualcomm Snapdragon 800 CPU, 2GB of RAM and 13 megapixel rear camera.

R12 will keep the specs of R7 and add bigger, 12” 2014x1536px display.

Both tablets will run the next generation Windows RT Blue and are scheduled  for mid October debut.

HTC R7 R12

I’d say koodos to HTC for trying new things. And good luck. Except that I really don’t think they can afford the distraction.

HTC is already in a fight for its life against Samsung, and other Android competitors, and things are not going too well right now. They already spend all they can afford and more, to promote their One flagship, against billions Samsung earmarked for its Galaxy S4 smartphone. They already cut their R&D to barely sustainable levels and have thousands of  restless employees.

And to open an entirely new product line now? The one where they have no good experience, and previously failed Flyer tablet? And to bet it all on Windows RT – a platform that already failed once, despite all the efforts from Microsoft, including Surface?

Unless there are some heavy Microsoft subsidies involved, this really looks like a pretty crazy move, bordering on suicidal. Usually I’d give the management a benefit of the doubt, allowing that they might see something we, outsiders, do not. But after HTC executive screw-ups over the last two years, I don’t have much trust in their foresight. And even if Microsoft is paying a lot for these HTC WinRT tablets, so what? How much that  cool billion helped Nokia with Windows Phone over the last year?

Maybe I am way too pessimistic about this. Maybe WinRT Blue and HTC tablets will be a roaring successes. And maybe I will become a King of Westeros someday. Stranger things have happened, they say…

Author: Stasys Bielinis

While I like to play with the latest gadgets, I am even more interested in broad technology trends. With mobile now taking over the world - following the latest technology news, looking for insights, sharing and discussing them with passionate audience - it's hard to imagine a better place for me to be. You can find me on Twitter as @UVStaska'

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  • John


  • Liberal Republic

    Didn’t HTC try an android tablet and fail? no one is making money in the android market except Samsung. Isn’t Motorola losing money too? I use an RT tablet and it is a powerful tablet. It is less than a PC but way more powerful than any tablet in the market. The problem is not RT but the leadership at Microsoft. They haven’t educated the public about RT. I wonder if this has to do with them worrying about RT eating the Windows 8 share. Surface is a beautiful device. I have an android tablet, a windows 8 tablet and Surface RT. Of all these three devices, I tend to use Surface more than the other two. These days, I rarely use Android tablet. I create all my documents and spreadsheets these days on a Surface tablet.

  • http://www.facebook.com/luu.h.binh Luu Huy Thai Binh

    Because nothing better than a Microsoft Office APP and an amazing keyboard.
    Android office apps, next please.