Look out Google, Amazon gets ready to hijack Android with Appstore in 200 countries, Kindle Fire in 170
Lookout Google. Amazon just got really serious about hijacking your Android.
Amazon has been playing with its Amazon Android App Store and then Kindle Fire tablet for several years now. But as long as its Appstore and Kindle Fire tablet running forked version of Android were available only in U.S., and later very few limited markets, there was only so much impact Amazon could have on Google’s mobile OS.
But today Amazon announced that it is expanding Android Appstore to 200 countries, while making Kindle Fire available in 170 countries as of June 13. And things are about to get really interesting.
Google has long been neglecting its Play store, putting only very limited efforts in app promotion and discoverability. Lately, with the new redesign and developer options, things have been improving, but not as fast as they should. Google has touted 48 billion downloaded apps number during its I/O Developer conference, and mentioned some meaningless statistics like doubling of payouts for developers, fast growing in-app purchases and subscriptions, etc;. But the fact that Google is still afraid to disclose actual Play Store revenue numbers, tells me that those numbers are still nothing to brag about.
Now in comes Amazon, with its online retail and merchandising experience, and with direct competitor to Google Play. What’s more, it already has a tablet which is selling better than any tablet made by genuine Android vendor. And, it is working on its own forked Android smartphone too.
Granted, Amazon does not have global distribution infrastructure to seriously hurt Google and its partners… yet. But I did try Amazon International Delivery services to Lithuania, of all places, and they do work at least on par with delivery services from the local online stores. And, quite often, offer better prices than local dealers, even with all shipping and tax costs included.
So I am pretty sure that there is at least a small chunk of active online population, that will take a serious look at the new Amazon offerings, now, that they are available. And some of them will begin actively using Amazon Appstore store on their true Android devices, while others will opt for the Kindle Fire as their next Android tablet.
And this is just the beginning. When Amazon then strikes music and video delivery rights in some of those 200 countries, and makes their own proprietary content available there… Things may get very interesting for Google, and its partners too.