Not even the Finns are buying Nokias anymore, Samsung now rules Finland

In extremely troubling news for Nokia, Samsung is now No.1 in Finland. The company that sells the most phones, that is. Around a year after Samsung took over the No.1 spot globally, the Korean company has managed the same feat in Nokia’s home country.

This hasn’t been easy. Despite Nokia’s freefall in market share over the past couple of years, the Finns have remained patriotic and kept the company that was founded there on top in their country. This went on for much longer than anywhere else.

However, all good things come to an end, and so in Q3 of last year Samsung was already outselling Nokia in smartphones in Finland. But overall, when you added in feature phones too, Nokia was still king in its home country. Until now. According to data from IDC, Samsung’s overall phone market share in Finland in the first quarter of 2013 was 36%, while Nokia’s was 33%.

Samsung Finland market share Q1 2013

In case you were wondering, that there is the end of an era. Obviously this has everything to do with the rise of smartphones. 73% of all phones sold in Finland in Q1 were smartphones. And apparently Finns love Samsung smartphones. That kind of says a lot. When not even patriotism can stand in the way of the Android onslaught, one has to consider what chances Windows Phone (in its current form and iteration) realistically has. You really can’t say that the Finns weren’t willing to give Microsoft’s new OS the benefit of the doubt. Or that they are somehow biased against Nokia, a company once synonymous with Finland in the eyes of many.

Via Digitoday

Author: Vlad Bobleanta

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