Samsung phone ASP rose 30% to $222 in Q1 2013, LG’s – 15% to $182. Galaxy S3/Note and Optimus G/G Pro a big help
If I had to choose two most successful Android vendors today – they would be Samsung and LG.
Samsung’s dominance is obvious – they are shipping ~42% of all Android handsets and rake in 95% of all Android profits.
LG, is a bit of a surprise. While far far behind Samsung, their fortunes have been turning around for the past 12 months. LG shipped 10.3 million smartphones in Q1 –growing unit numbers by 110% in a year, and eking out a respectable $119 million profit.
The good results of both of these vendors rests on a successful shift of their product portfolio from mobile phones to smartphones. And nowhere is it reflected as clearly, as in the rising average selling prices of LG and Samsung phones.
According to Strategy Analytics, in Q1 2013, Samsung mobile device ASP rose 29.8% – from $171 to $222, compared to the first quarter of 2012. LG’s ASP rose 15% from $158 to $182, in the same period.
Both of Korean companies did very well with their high end devices like Samsung Galaxy S3, Galaxy Note II, LG Optimus G and G Pro. But they were also very aggressively replacing their feature phones portfolio with cheaper Android devices like Galaxy Ace 2, Galaxy Mini and LG’s Optimus L and F lines. The results speak for themselves.
And here’s some other vendor device ASP from the same report: Apple – $614, Sharp – $496, RIM – $289, HTC – $281, Sony – $205.