HTC Desire 200 priced at $167 (EUR 124) in Taiwan. HTC gets serious about low end smartphones too
We know HTC as primarily high-end and mid-range device maker.
They have repeatedly stated the lack of interest in the cheapest smart device category, and since the not so successful Wildfire series, never really ventured into the sub $200 smartphones.
But things are now changing. With HTC’s confidence boosted by the success of One flagship, they are bringing the breakthrough design to every price and size tier this year. We already know about 5.9” T6 for the phablet aficionados, and 4.3” HTC One Mini to tackle the upper mid-tier size conscious consumer. Then there’s even cheaper dual SIM Desire 600 for emerging markets.
And, of course, HTC Desire 200, announced yesterday. With specs like 3.5” HVGA display, 512MB of RAM, 1Gz Snapdragon S1 CPU and 5 megapixel camera, this device will have to be really cheap to sell. How cheap?
Taiwan’s ePrice reports that HTC Desire 200 will retail for $NT 4990 over there. That’s $167 in US dollars, or 124 in Euros. Which sounds like a pretty god price to take on pre-paid/cheap smartphone markets around the world.
While very few new HTC devices have been announced this year, the rumored ones show that HTC may be finally getting its act together.
From everyone I hear, HTC One sales are going very well despite the fact that it has to compete head-on with Samsung’s Galaxy S4. So HTC’s new marketing strategy is off to a good start. The product portfolio for the rest of the year looks very well thought out, and seems to cover all the important bases, while effectively using the halo of the new flagship.
Of course, all these potentially good things are yet to translate into real products, and, even more importantly, real sales. But if Peter Chou and his team continues to execute like they did since HTC One started shipping – that should happen before the end of this year.