Samsung, Apple and Sony (surprisingly?) are now the top three smartphone vendors in Western Europe
Sony’s recent mobile efforts haven’t been in vain. According to IDC, the Japanese company has shipped 3.2 million Android smartphones in Western Europe in the first quarter of 2013. This allowed the Japanese company to take the third place in overall smartphone shipments in the region – behind the two incontestable leaders: Samsung (14.3 million units shipped), and Apple (6.2 million units).
The waterproof Xperia Z (which has been a bestseller in Japan since day one) has probably helped Sony a lot.
LG followed Sony, with 2.4 million smartphones shipped. Nokia took the fifth place, having managed to ship 1.6 million Lumia handsets (all running Windows Phone, of course). HTC didn’t make it to top 5 – but I didn’t expect it to, anyway, since its One flagship was launched only towards the end of Q1.
Sony is also very well positioned when it comes to overall mobile phones shipments. Its 3.2 million smartphones were enough to grant it the fourth place, behind Samsung (19.9 million phones shipped), Apple (the same 6.2 million units), and Nokia (6.1 million units).
A total of 31.6 million smartphones were shipped in Western Europe in Q1 (a 12% increase when compared to Q1 2012). 21.9 million of them were Android-based – thus Google’s OS grabbed a 69% market share. Apple’s iOS (20% of all shipments) and Microsoft’s Windows Phone (6%) follow.