Moto X gets priced: $299 for 16 GB, $349 for 32 GB – unlocked
The Motorola X will finally get official on August 1. Until next week, though, we’re going to see many more rumors about it pop up. After all, this handset has been leaking like crazy for the past few weeks, and there’s absolutely no reason for that to stop happening from now on.
Until now, we’ve heard a lot about the X’s specs and the many things you can customize about it (hint: not the specs). But what about pricing? Today that too seems to have been revealed, though as with all rumors you must not take this for granted. Nothing’s really official until it’s official, and all that.
Unlike some, we always thought the Moto X’s specs make a lot of sense – if it’s going to be affordable. Yet others cling to the fact that the phone doesn’t come with the latest and greatest… of anything, really. But that’s not the point. The point of a midranger is to be a solid option for the ‘everyman’, ‘Joe average’ if you will. Something that’s cheap enough to more easily become a mass-market success compared to a $650 handset.
And, if today’s leak is accurate, Motorola agrees. The X will apparently start at $299 for the 16 GB version. The model with double that built-in storage will retail for $349. These are prices for unlocked units, and not ones bought from carriers with long-term contracts.
This is the exact same pricing we’ve seen for the Nexus 4, but that has half the storage of the X. On the other hand, the Nexus 4 sports a quad-core processor, unlike the X which is rumored to go dual-core only. So that may be where the price difference (at the same storage capacity, the Nexus 4 is $50 more expensive) comes from.
Oh, and it looks like assembling the thing in the USA won’t take a toll on its affordability, which is great. Many are sure to be happy about that whole ‘made in USA’ phrase stuck on the back of the Moto X, and why not?
If for some reason you’re into signing two-year contracts with carriers and want to get your X that way, we assume it won’t be going for more than $99 (16 GB) or $149 (32 GB). And that’s at the carriers themselves. Amazon, Wirefly, and other third party retailers will probably drop it even lower within a few weeks of the launch.
It’s way too early to tell if this is actually going to be the first chapter in Motorola’s comeback, but Google sure is doing things right on paper. A cheap mass-market device, with some novelty ‘features’ (all the customization goes in here), made in USA no less… Let’s see how this pans out.
One thing looks pretty obvious though – Google doesn’t necessarily want to make a ton of money off of the X directly. These price points clearly signify that. Whether or not the search giant will apply this strategy to all upcoming Motorola phones remains to be seen, but that would be a sweet prospect for smartphone buyers.
One note of caution, though, for those of you not in the US. Given Motorola’s recent track record, we wouldn’t expect the ‘made in USA’ X to be out anywhere else soon. Or if it will be, don’t expect it to still be made in the USA. Prices in Europe should be €299 and €349, respectively, of course.