Q2 2013: Samsung distances itself from Apple in the smartphone market share race

Global smartphone sales continue to surge in 2013, reaching a record high of 237.9 million units shipped in the second quarter (April – June).

Samsung is the incontestable leader, itself breaking a new record by shipping 72.4 million smartphones in Q2 (30.4% market share), the vast majority of them running Android. It’s a slight growth compared to Q1 2013 (when 70.7 million Samsung smartphones were shipped).

Meanwhile, Apple’s iPhone shipments have reached 31.2 million units in Q2 (13.1% market share) – considerably less than the 37.4 million units shipped in Q1. Of course, timing is bad for Apple: the iPhone 5 is now almost one year old, and there have been quite a few Android flagships released starting early 2013, including Sony’s Xperia Z, HTC’s One, and (of course) the Samsung Galaxy S4 – which alone may have been sold in more than 20 million units.

LG has shipped 12.1 million smartphones in Q2, enough to keep the company on the third place with a 5.1% market share.

Samsung Apple LG Q2 smartphone market share

Reports regarding China’s top smartphone vendors – ZTE, Huawei and Lenovo – are contradictory.

IDC places Lenovo on the fourth position with 11.3 million smartphones shipped in Q2, and ZTE on the fifth with 10.1 million units. But Strategy Analytics doesn’t include Lenovo in top five, reporting that ZTE has shipped 11.5 million smartphones, with Huawei being next (11.1 million).

As for Nokia – in case you’re wondering – the company has shipped 7.4 million (Lumia Windows Phone) handsets in Q2, so it’s not ready to fight the big guys. Not yet. And it remains to be seen if it will ever be.

Author: Florin

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