LG G2 will launch on 100 carriers worldwide in 2-3 months after August 7th announcement
After years of failures, this year LG finally got back on track in smartphones.
It got a serious image boost with Nexus 4 for Google, and further enhanced the reputation by a well designed flagships -Optimus G and G Pro.
At the same time, LG’s well positioned mid to low end Optimus L series delivered the necessary unit volumes to get the Korean handset maker a #3 spot among smartphone OEMs.
But one bottleneck was still slowing LG’s growth. Distribution and manufacturing.
For some reason LG was very slow with the global roll-outs of their flagships. Optimus G Pro, for example, was launched in April in Korea and in the U.S. in May. After that LG didn’t do much with their flagship phablet until mid July, when they announced a global roll-out of G Pro during Q3. About 3 months, which is eternity in smartphone market, of potential global sales wasted.
It seems LG finally learned their lessons, and will not repeat slow launch mistakes with the upcoming G2 flagship. They have already set an ambitious 10 million unit sales goal for G2. And have aligned the distributions partnerships to do it.
According to Korean site MK News, LG will launch G2 on 100 carriers worldwide in 2 to 3 months after August 7th announcement. Starting with August shipments in South Korea, the new flagship will arrive to U.S. and select European markets in September, with the global roll-out complete by the end of October.
Sounds good. And if LG can do it, they will further strengthen their position as #3 smartphone OEM, and will distance itself from Chinese rivals like Huawei, ZTE and Lenovo, which are still struggling to to break out of the low end of smartphone market.