Nvidia could be working on its own Android tablet – the TegraNote Premium
Nvidia is having a bit of trouble selling its Tegra 4 mobile chipset, since it faces intense competition from Qualcomm. Back in January we heard that the company had a rather unique plan to make things better: develop and build devices itself, then offer them to regional companies which can sell them under their own brands (think Lava, Micromax, the likes). So, to be clear – this would have meant Nvidia did the design and development of the devices, but it wouldn’t have sold them under its own brand. Rather, you’d see the same design sold in different parts of the world by different smaller players in the mobile space.
This plan sure sounded intriguing enough at the time (leaving aside the fact that Intel’s been doing a similar thing with regard to smartphones, but with limited success so far). However, half a year has passed since then and we haven’t heard anything else about it.
Until now. But there’s a twist – it could just be that Nvidia changed its mind a little and does want to sell mobile devices under its own brand after all.
We say that because a mysterious, never before heard of product has turned up in a benchmark. It seems to be called the Nvidia TegraNote Premium. It sports a Tegra 4 processor clocked at 1.8 GHz, has an 1,280×800 touchscreen, and currently runs Android 4.2.2 Jelly Bean. The display resolution seems to suggest that this is a tablet.
Now this could be one of two things. First off, Nvidia could have changed its initial plan, and perhaps it now wants to sell own-brand tablets (and maybe even smartphones later on). This would be a radical move from a chip maker, but it could be warranted if the company failed to get the attention of even the smaller regional device manufacturers with its new chipsets. This still seems unlikely, though, and it would be an incredibly risky bet (though it could be successful too, naturally).
On the other hand, what we have here could simply be the first of those previously rumored Nvidia-designed devices that are going to be sold by other companies under their own brands. Nvidia could just be testing it before it’s finished. As such, it makes sense that the brand used in the benchmark is Nvidia’s – after all, for now this is an Nvidia product. The fact that it will eventually be sold under different names is irrelevant at this point in the development process.
Regardless of which version of the facts is true, it certainly looks like Nvidia wants to take the future into its own hands, and use all means it has at its disposal to push its chips into as many devices as possible.
Via GSM Insider