Android and Windows Phone have gained smartphone market share in Q2, Apple’s iOS in decline

In the second quarter of 2013, Google’s Android and Microsoft’s Windows Phone have both gained market share in the global smartphone battle, while Apple’s iOS registered a decline.

Android is – as many already know – the indisputable market leader, and it’s been so for some time.

According to IDC, 187.4 million Android smartphones have been shipped in Q2 2013, accounting for a 79.3% market share. It’s a significant growth compared to Q2 2012, when 108 million Android smartphones were shipped (for a 69.1% market share).

Naturally, Samsung helped (and will further help) Android a lot, as the South Korean company sold 72.4 million smartphones in the quarter. LG (with 12.1 million smartphones), Sony (with 9.6 million smartphones), ZTE, Huawei, Lenovo and HTC have also played important roles.

Apple shipped 31.2 million iPhones in Q2 2013. While the actual number of handsets shipped is higher than in Q2 2012 (26 million units), the market share isn’t: 13.2% vs. 16.6% last year. The decline should not be a surprise, as Apple hasn’t introduced any new iPhones in the last 11 months (since September 2012, when the iPhone 5 came out). But the Cupertino giant will launch new handsets soon – probably this September, when the iPhone 5S and a cheaper iPhone are both expected to show up.

Windows Phone shipments have surpassed BlackBerry for the first time in Q1, and now Microsoft’s platform is getting even stronger. Not by much, but still. 8.7 million WP handsets were shipped in Q2, most of them (7.4 million) being made by Nokia. This gives WP a 3.7% global market share (compared to 3.1% in Q2 2012), and the third place on the podium.

2013 Q2 smartphone market share Andorid iOS Windows Phone 8

BlackBerry managed to ship 6.8 million smartphones in Q2, holding 2.9% of the market share (a serious decline compared to the 4.9% market share reported for Q2 2012). The new BlackBerry Z10 and Q10 didn’t help much, and it looks like the Canadian company is simply overwhelmed by the multitude of Android smartphones, the competitiveness of iOS, and the (slow) rise of Windows Phone 8.

New players – like Mozilla’s Firefox OS, Samsung’s Tizen, and Jolla’s Sailfish OS – will most likely have little impact on the global smartphone market share this year.

Overall smartphones shipments are expected to grow in the following quarters , with Android, iOS and Windows Phone all remaining in top 3 (on the same positions).


Author: Florin

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