Xiaomi announces MiPhone 3 flagship. A worthy device to start its global expansion

Unless you are hard core mobile enthusiast, and you are not in China, you probably never heard of Xiaomi.

It’s because they didn’t venture outside the world’s biggest smartphone market yet. In China though, Xiaomi has been making a lot of waves over the last couple of years.

They make top of the line Android phones, and sell them ultra-cheap, mostly through their own website. Xiaomi delivers their smartphones in batches of a few tens or hundred thousand units, which sell out in minutes.

They also have a custom Android skin called MIUI, a suit of online services, and have amassed a loyal following of 20 million users.

Today Xiaomi announced their next flagship device – MiPhone 3:

Xiaomi MiPhone 3 official

MiPhone 3 specs include:

  • Nvidia Tegra4 quad-core 1.8GHz A15 + A15 or Qualcomm Snapdragon 800 quad-core 2.3GHz CPU
  • Sharp/LG 5″ 1080P IPS display with ultra-sensitive touch
  • 16GB or 64GB eMMC4.5 flash memory
  • SONY 13 MP Exmor RS CMOS back camera
  • 2MP BSI front camera
  • NFC & 2.4/5G WiFi support
  • 3050 mAh battery
  • Dimensions: 114mm×72mm×8.1mm
  • Weight: 145g

As you can see, MiPhone 3 looks & specs are on par with recently launched Android flagships like LG G2, Sony Xperia Z1, or Samsung Galaxy S4 LTE-A. But here’s the kicker – instead of the $600+ price tag, Xiaomi MiPhone 3 will retail for $327 (16GB model) and $408 (64GB! model) in China. And that price includes 17% VAT.

They also announced a $490 47” 3D smart TV with Qualcomm 600 CPU today, but that’s not the kind of device we cover on this site. You  can find more info about Xiaomi TV here.

But why should you care about some fancy cheap smartphone in China? Because Xiaomi isn’t staying China exclusive for long.

They have just raised their 4th round of financing at a whopping $10 billion valuation. Given that their previous round of financing was at $4B and netted them $216 million, it is safe to assume that this time Xiaomi collected at least $400 million from investors. A lot of that money is earmarked for Xiaomi’s planned international expansion. And last week they have hired one of the key Android managers from Google, Hugo Barra, to lead Xiaomi’s Global Business efforts.

So watch this space. With HTC on the brink of collapse, you may soon have another scrappy and hugely innovative underdog with great Android devices, to root for.

Its name is Xiaomi.

Author: Stasys Bielinis

While I like to play with the latest gadgets, I am even more interested in broad technology trends. With mobile now taking over the world - following the latest technology news, looking for insights, sharing and discussing them with passionate audience - it's hard to imagine a better place for me to be. You can find me on Twitter as @UVStaska'

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