Blue HTC One will be Best Buy exclusive in the U.S. Comes with LTE service from AT&T, Verizon and Sprint
HTC One was probably the best smartphone launched in the first half of the year. But despite rave reviews and media attention, HTC’s distribution and marketing simply weren’t up to par. And, after an early sales surge, its flagship sales flopped. Even in the United States, once the biggest HTC market, where One was present on three biggest carriers.
So now HTC is trying to open a new sales channel in the U.S, and will start offering blue HTC One exclusively through Best Buy from September 15th.
“Metallic Blue” HTC One will be available through more than 1400 Best Buy locations in the States, with 4G LTE service from Verizon, AT&T and Sprint.
HTC One specs include:
- 4.7 inch, Full HD 1080p, 468 PPI display
- Qualcomm Snapdragon 600 1.7 GHz quad-core CPU
- 2GB of RAM
- 32/64GB of storage
- Ultra-Pixel camera
- 2300 mAh battery
Best Buy didn’t announce Blue HTC One prices yet. But if I had to guess, it will be $199 for a two year contract from one of the carriers, and $650 off contract if available. Or, who knows, Best Buy may throw in a promotion or two with the new device – they are getting enough commissions for each 2 year contract they sell for AT&T, Sprint and Verizon, as it is. While HTC must be desperate enough by now, to start some serious discounts to get the product moving.
One way or another, we’ll know more next week.