No more BlackBerry smartphones in T-Mobile stores
BlackBerry, the Canadian smartphone maker formerly known as RIM, is in a lot of trouble. It’s been so for quite a while now, and it looks like it will soon be acquired by an insurance company and financial group for around $4.7 billion. That’s not a lot of money, but it means it will go private and may not disappear as soon as some have predicted.
Still, things certainly aren’t good for the company. Sales of its latest smartphones, powered by the BB OS 10 release, aren’t going very well, even in traditionally strong markets like North America. In what seems like a confirmation of this, T-Mobile decided not to carry BlackBerry devices in its stores anymore.
This comes after BlackBerry itself not long ago announced that it would focus on enterprise customers from then on, effectively giving up on the consumer market which it failed to impress with its newest offerings anyway. According to a T-Mobile exec, the carrier will no longer keep stock for retail distribution of BlackBerry smartphones because of “drastically weakening” sales.
Apparently most BlackBerry purchases (at least in T-Mobile’s case) are made by businesses anyway, and they don’t go to stores to make their decisions.
BlackBerry smartphones will still be available at T-Mobile, but only through orders placed either on its website or via telesales.