Sony has no big plans for the US and China smartphone market
Although it recently unveiled that it intends to become the world’s third smartphone maker, for now Sony does not have major plans regarding the US and China.
Sony CEO Kazuo Hirai told Reuters that the company is currently focusing on Europe and Japan (its home country).
“Those two are the most important areas for us and we’ll put substantial resources there. But not yet for the U.S. and China.”
Without a significant presence in China and the US, Sony’s goal – to be only behind Samsung and Apple – is somewhat unrealistic, since these are the world’s two largest smartphone markets.
60% of Sony’s Xperia Android smartphones are being song in Europe and Japan. Sony has shipped a total of 9.6 million smartphones globally in the second quarter of 2013. To reach top three, the company has to leapfrog tough competitors like South Korea’s LG, or China’s ZTE, Huawei, and Lenovo.
“It’s not realistic to try to do everything at once. In the U.S. we’ll start gradually,” said Kazuo Hirai, implying that it will take a while until Sony can seriously fight with Samsung and Apple.
The only Sony flagship smartphone that’s available via a major US carrier at the moment is the Xperia Z (sold by T-Mobile). The company is also selling unlocked smartphones – like the Xperia ZL or Xperia ZR – through its online US store.