MediaTek chipsets now power more than half of the smartphones sold in China
Think of the big names in the mobile chipset business. What companies immediately come to mind? Qualcomm, Nvidia, maybe Samsung, right? Well, each of those has its own strengths, but over in China, none of them is number one. Not even close.
Yet there is a company dominating the mobile chipset business in China, and it’s MediaTek. The Taiwanese chip designer focuses on low prices and decent performance for its solutions, as it’s always done. And this has propelled it to an incredible market share in China.
In the third quarter of this year (July to September), MediaTek shipped 65 million smartphone chipsets in China, for a market share just over 50%. That’s a great feat, though not exactly unexpected, given how many of the China-based smartphone makers use MediaTek’s wares (basically all of them). Some of the companies that started out as anonymous ‘white box’ vendors have now made a name for themselves, have recognizable brands (at least for the Chinese consumers), and are selling more and more stuff. Stuff powered by MediaTek.
MediaTek’s rise isn’t likely to slow down in the near future, as it’s preparing its first ever octa-core chip as well as its first LTE-enabled solution. The former will be out by the end of this year, while the latter will arrive in the first quarter of 2014. These will both help MediaTek grow sales more and more – in China, for sure, but maybe even elsewhere. After all, Samsung is said to start buying MediaTek solutions next year too.