LG has shipped 12 million smartphones in Q3 2013, expects to sell 3 million G2 units by the end of the year
LG has announced that it shipped 12 million Android smartphones in the third quarter of 2013 (July – September). That’s slightly less than in Q2, when the company managed to ship 12.1 million smartphones.
According to the company, “profitability and average selling price were affected by increased competition and higher marketing investments.” For example, one of the problems was an “increase in marketing expense for G2.” So all the money invested in promoting the G2 didn’t pay off as expected – at least not for now.
For this quarter (Q4), LG intends to keep on focusing on premium handsets like the G2 (pictured above) and the upcoming G Flex, but also on “3G and mid-tier mass devices” – including the Optimus L9 II, Optimus L7 II, Optimus F7 and Optimus F6.
According to Korean website inews24, LG is on track to sell more than 3 million G2s before the end of 2013. Last we heard, the company was planning to sell 10 million units in total. That may be achieved next year, when the G2 will become cheaper.
Next year is also when LG is planning to gain 10% of the global smartphone market share. Now the company has about 5%, way behind Samsung and Apple, which, combined, account for more than 40% of the market share.