To boost iPhone 5C and 4S sales in India Apple may soon start an old smartphone trade-in program

Apple is taking another shot at boosting iPhone market share in India with a new smartphone trade-in program.

They’ve been trying to improve their Indian fortunes by offering no interest loans on new iPhone purchases since early 2013. And it helped some, with the first batch of iPhone 5S selling out in days after launch. However, the sales of the cheaper iPhone 5C hasn’t fared too well in India, just like everywhere else. The problem is – iPhone 5C, or even iPhone 4S for that matter,  are too expensive for customers in emerging markets, especially when they can get top of the line Android phone for much better price.

According to India Today, Apple has found a way to lower iPhone 5C and 4S prices in India,  without actually doing the price cuts.  By offering old smartphone trade-in program against new iPhone 5C or 4S purchases.

iPhone 5C

You will soon be able get up to 13K rupee ($208) discount for an iPhone 5C or 4S, if you bring your old smartphone. The phones eligible for the discount include: BlackBerry Z10, Q10, iPhone 4 8GB, 16GB, Nokia Lumia 925, HTC Desire 500, Desire 600, One Mini, One Dual SIM, Samsung Galaxy Mega (5.8 and 6.3 inch both), S4 Mini, Galaxy S3, Galaxy S4, Galaxy Note 2, Note 3 and Sony’s  Xperia C, Xperia ZR, Xperia Z, Xperia Z1 and Xperia Ultra.

Merchants participating in the program will get 2000 Rs commission per device, while customers can now pay 28 900 Rs ($463)  instead of 41 900 Rs ($671) for iPhone 5C 16GB, and 18 500 Rs ($296) instead of 31 500 Rs ($504) for iPhone 4S.

Which does not sound like a very good deal if you are trading in your brand new Xperia Ultra, Z1 or Galaxy S4. But might be an interesting option if you are looking for an upgrade to Blackberry Z10, Xperia C, Galaxy S3 or HTC Desire 500.

Author: Stasys Bielinis

While I like to play with the latest gadgets, I am even more interested in broad technology trends. With mobile now taking over the world - following the latest technology news, looking for insights, sharing and discussing them with passionate audience - it's hard to imagine a better place for me to be. You can find me on Twitter as @UVStaska'

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