Samsung shipped 800K Galaxy Gears. Very impressive, but there are some caveats
Yesterday a strange rumor hit the net. Someone saw some Korean site talking about local Samsung Galaxy Gear sales, at around 50 000 units, mis-Google-translated it, and decided that those are the global smartwatch sales. And since such number would be a sign of colossal failure for Samsung, the rumor spread like wildfire.
Today, before the rumors of failure started affecting actual sales, Samsung decided to reveal actual Galaxy Gear numbers to Reuters. And those numbers are pretty good – 800 000 units shipped in less than 2 months since launch.
Samsung says that Galaxy Gear sales are better than expected, and I would certainly agree. Shipping almost a million of such strange looking watches, for $300+ apiece, is certainly an impressive feat even for Samsung.
Of course, we are talking about the numbers shipped here, and it is too early to know the real sellthrough for the Gear. Samsung does have a history of touting the early sales, only to quietly forget and discontinue the supposed hit product later. The very first Galaxy Tab comes to mind. And do not forget that a lot of those Gears went for free, bundled with a very popular Galaxy Note 3.
Sammy says it plans to significantly boost marketing spending on Galaxy Gear during the Holiday Shopping Season, so expect even more and better numbers in a few weeks.
As for knowing whether Galaxy Gear is really a success or a dud, we’ll have to wait at least until January when Samsung reports its Q4 results and analysts start asking some pointed questions based on their own channel checks.