G Pad 8.3 will be released in 20 more markets. LG shifts its focus from smartphones to TVs
Launched last month in the US, as well as in various European countries, LG’s G Pad 8.3 Jelly Bean tablet should become available in up to 50 markets around the world before the year’s end – including Canada, Japan, and Brazil. That’s 20 new markets than initially planned.
The 16GB version of the G Pad is currently offered for $349.99 in the US, and around €330 in Europe.
LG hopes that releasing the tablet in more territories will allow it to increase its share in the tablet market. In the third quarter of 2013, the South Korean company accounted for only 0.2% of the total tablet shipments – way behind Apple (27.1%), Samsung (20.2%), Asus (6.8%) or Lenovo (4.4%).
Also in the third quarter LG lots its third place in the smartphone market to Lenovo and Huawei – despite the fact that it managed to sell 12 million handsets. According to ET News, this is forcing the company to shift its focus on TVs, which are profitable. Reportedly, a “a massive shake-up of the MC Division (smartphone) and the HE Division (TV) is forecast.” It is believed that LG would reduce up to 10% of its Mobile Communication Division workforce. Concentrating on TVs will allow the company to increase profits – which will later be invested in the smartphone business. Because, in the long run, smartphones are still “important” – according to an unnamed LG insider.