Baidu says Android now has 270 million daily active users in China. Mobile Internet statistics galore

Reliable data about Chinese smartphone users is hard to come by. There is no centralized app store there, and since most of Android smartphones in China do not use any of its services, Google does not report activations in  world’s biggest smartphone market.

Today China’s main search company –Baidu – issued “Mobile Internet  Trends Report” for Q3 2013, which provides some info on what is happening with Android over there.

According to Baidu, there are now 270 million daily active Android users in China. However, its growth is starting to slow – only 13% in Q3 2013, compared to 55% in the same quarter a year ago. Though it’s still a bit of improvement over 10% increase Android delivered in Q2.

Baidu MI statistics 1

Most Android device sales – 52% – now come from the old users upgrading old Android phones, while 48% buy a smartphone for the first time. A big part of Android growth –45% – is now concentrated in rural areas and small, third and fourth tier cities. Last year this number was 35%.  Android  owners now spend 150 minutes a day on their smartphones (an increase of 26 minutes from a year before), checking the device 53 times a day (compared to 47 in 2012).

44% rely on Wi-Fi for their Internet access. That’s especially true for video and other heavy traffic applications, since Wi-Fi makes up for 80% of Mobile Internet traffic. 31% get their data through 2G networks, and only 23% use 3G. This has an interesting implications for the 4G services that are launching in China in a few weeks.

App downloads per user are growing, too. Average Chinese Android device owner downloaded 10.5 applications per month in Q3 2013, compared to 8.2 apps a year ago. 15% of users now install at least one new app a day vs 11% in Q3, 2012.  59% use app stores to get their applications, while 13% rely on online search and 21% still use the PC to sideload the apps. However, the number of apps that people use daily on their phones has declined over the year – from 13.5 to 12.2.

Tencent and Baidu dominate  China’s Mobile Internet, with 3.6 and 2.5 applications per device and 150 million daily active users (DAU) among them. Baidu alone has 130 million DAUs.

You can find Baidu Mobile Internet Trends report here. Though you’ll need a lot of help from Google Translate if you do not read Chinese.

Source: Baidu

Author: Stasys Bielinis

While I like to play with the latest gadgets, I am even more interested in broad technology trends. With mobile now taking over the world - following the latest technology news, looking for insights, sharing and discussing them with passionate audience - it's hard to imagine a better place for me to be. You can find me on Twitter as @UVStaska'

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  • NadoTado

    Sounds like some pretty good business to me dude.

    Comp-VPN.tk

  • http://ARMdevices.net/ Charbax

    This is just not true. Most Androids in China run Google apps, including Google Play, Google Maps, Gmail, etc. There’s little to no reason for Chinese hardware makers to remove Google apps, the Chinese anti-google Baidu-OS or whatever have a minority market share in China. Google knows perfectly well how many Android devices are being used in China, but they for some reason don’t report it.

  • http://www.staska.net Staska

    Do you have any trusted source/data/evidence/ whatever to support the claim that “…Most Androids in China run Google apps, including Google Play, Google Maps, Gmail, etc. ”

    I admit – I have no idea one way or the other. But everything I’ve heard so far indicates that this is not true.

  • http://ARMdevices.net/ Charbax

    Just make a phone call to MediaTek, Spreadtrum and Qualcomm, their phone numbers are probably online. They know how their chips are being used in the smartphones sold in China. And also try asking Google, they know exactly how many Chinese use their apps and extrapolate that to exactly how many people use Android in China, Android pretty much has 99% of the Chinese smartphone market, also most iPhones in China are iPhone copies that run Android for example.

  • http://www.staska.net Staska

    “Just make a phone call to MediaTek, Spreadtrum and Qualcomm, their phone numbers are probably online…”

    I mean, really?! Just call them and they will tell you the real numbers? Just like that?

    How stupid of me. Or any other blogger, journalist or even worse, highly paid analyst, who is too lazy or doesn’t have a clue to search for a phone number online, and ask…

    Wafanaculi, aren’t we stupid?…

    Except, it does not work that way. If those numbers were easily available – everyone would know them by now.

    The fact that my post on some at least a bit trustworthy numbers on mobile in China got this kind of reaction, shows how little real data about it there is. And MediaTek, Spreadtrum and Qualcomm aren’t sharing.

    Though as for the owner of armdevices.net , c’mon. You’ve been around at least for a couple of years, so you should know this. Are you just trolling here or what?

  • http://www.staska.net Staska

    “Just make a phone call to MediaTek, Spreadtrum and Qualcomm, their phone numbers are probably online…”

    I mean, really?! Just call them and they will tell you the real numbers? Just like that?

    How stupid of me. Or any other blogger, journalist or even worse, highly paid analyst, who is too lazy or doesn’t have a clue to search for a phone number online, and ask…

    Wafanaculi, aren’t we stupid?…

    Except, it does not work that way. If those numbers were easily available – everyone would know them by now.

    The fact that my post on some at least a bit trustworthy numbers on mobile in China got this kind of reaction, shows how little real data about it there is. And MediaTek, Spreadtrum and Qualcomm aren’t sharing.

    Though as for the owner of armdevices.net , c’mon. You’ve been around at least for a couple of years, so you should know this. Are you just trolling here or what?

  • http://ARMdevices.net/ Charbax

    I don’t know about you, the problem with bloggers is they don’t actually do phone calls and basic stuff like that to investigate stuff before just spreading stuff online that is not true. Saying that Google doesn’t make money on Android is one of those falsehoods, saying Google apps don’t show up in China is just plain wrong. You can also do like me and go to China every month and just look around, pretty much every Android device sold in China has Google Play store pre-installed, pretty much all smartphones have Google Maps, this does not mean they don’t also load all the Chinese app stores and baidu maps and etc just because those have better Chinese content and because Chinese people want to pirate apps which all are pirated on Chinese app stores. Still they also want Google Play and other Google services, only YouTube, Google+ and Google Drive is blocked in China. Maybe one or two other Google services, but the rest works fine, may get sometimes throttled and slowed down, but mostly usable without a VPN active.

  • http://www.staska.net Staska

    Ok. If what you say is true, thank you very much for sharing. I can not afford to go to China to check for myself and companies aren’t really answering the calls and share stuff like that.

    All the sources available to me before now, and that I trust, insist that there’s no Google in China, just AOSP version of Android.

    On the other hand, it’s just you saying so to the contrary. Suddenly showing up here.

    So I got some stuff to check now, what’s what

  • http://www.staska.net Staska

    And look at the last chart here: http://ben-evans.com/benedictevans/2013/10/8/chinese-app-platforms

    How come Google Play is only 5.6% in China if it’s pre-installed everywhere?

  • http://ARMdevices.net/ Charbax

    Benedict Evans is one of those bloggers postings things and not knowing what they talk about. In fact he banned me from his blog over a year ago for speaking truth, it wasn’t comfortable there. Those graphs on that page are obviously completely bogus, but why point that out, just spread more BS on Apple’s supposed importance in China. Nobody buys iOS In China, the market share of iOS in China is minuscule.

  • http://ARMdevices.net/ Charbax

    Companies answer calls, it’s just not a single blogger thinks to actually check at the source before posting and reposting the BS story.

  • http://www.staska.net Staska

    Damn,

    I mean, if you care so much, you could have come up with screenshot or two to prove your thing in a year. Especially when you have your own site. Or direct quote from a company who answers the calls. Just call and quote. Easy peasy.

    Instead you choose to talk shit about people and claim things you can not prove.

    And then complain when they ban you. How stupid is that?

  • http://www.staska.net Staska

    Btw, see where I am going with that? About banning idiots?

  • Howard Chu

    ????????

  • http://ARMdevices.net/ Charbax

    Oh I care just fine, I got my own website, 25 million views on my nearly 3000 videos demonstrating exactly what is going on in China at the moment.. You can just click on my website and check it out yourself. I not only call the chip makers, I video interview them regularly and if they don’t talk on video they talk to me off video. I don’t care about benedict’s website and I don’t care if I’m banned there. You brought him up as somekind of source with some totally bogus charts based on a bogus source.

  • http://ARMdevices.net/ Charbax

    You can ban me all you want. Posting Baidu’s reports etc is just fine. I meant to say this quote is BS: “since most of Android smartphones in China do not use any of its services, Google does not report activations in world’s biggest smartphone market.”

    Most Android smartphones in China do use Google services, and that would not be the reason for Google not reporting Android stats out of China, Google decides not to count non-certified devices, though Google has never blocked non-certified devices being sold and using their apps since before 2009.

    I keep asking Google to provide the real Android count, for some reason it seems no other blogger are asking this of Google, if a few more would ask, I’m sure eventually Google would be more clear about the share of Android that they do count. I believe Google only counts something like 66% of worldwide Android activations and that most of the remaining 33% do ship and activate Google Play but Google for some reason does not want to count them only because those devices were not officially certified.

  • http://www.staska.net Staska

    Yep, whatever – I still have to see any evidence beyond your say so. Especially when Google itself self retreated from China. And you are the only guy who insists it’s still there…

  • http://www.staska.net Staska

    I mean: put up or shut up

  • NonAppleholic

    There is a difference between coming from carrier’s pre-installed and Chinese users who like every other population using Android add the store APK after buying a device and activating it. What do you think China Mobile customers all do? When their phones all only have China Mobile’s store right out the door instead of any other of the 100’s of App stores in China. Even if a customer activates an iPhone on China Mobile, they will have China Mobile’s App Store by default. Because China Mobile also sells Apps for iPhone.

    Lots of developers also have their own App stores as well. So everybody in China knows how to side load an App. Which includes Google Services like Play Store. AND….. just because Google moved it’s servers out of China proper to Hong Kong doesn’t mean they can be prevented from providing services to users inside of China. People always want to do what companies like Baidu and the PRC government are trying to prevent them from doing. There are tons of secure tunnel services in Hong Kong, that have a big percentage of Android users in China escaping onto the real internet everyday!

    Now China is the main reason Google can claim most of the Chinese users inside China for Android. If they didn’t have any Google services whatsoever, then Google couldn’t claim them. As far as Baidu goes? They are not to be trusted. They blatantly rip off Google’s IP all the time and everybody knows the recording industry was getting directly ripped off by them with music provided for free. The Chinese People know Baidu is the long arm of the PRC and Chinese don’t trust their own government, let alone companies owned by them!

    So that 5.6% is only what comes installed by some carriers it’s the government that wants to delude the fact that Google is still operating on more Chinese phones than the PRC would like outsiders to believe!

  • NonAppleholic

    Apple’s market share has never been more than 8% and that was last year. This year they lost market share down to 5%. Samsung’s China market share is higher than any other phone maker’s at near 20% and still growing. Samsung is also the only manufacturer with more than two models in the Top 10 smartphones sold in China. Nokia used to do well, but now Samsung also just took over India as well. It’s now the #2 fastest growing smartphone market to China over the USA at #3 now. Samsung sold 88.7 million smartphones last quarter and are the only smartphone maker not in decline in both these top two markets.

    Right now Apple is still in decline in China, because the Chinese think their phone’s are too high priced. They mean the value just isn’t there though. Because they’ll turn around and spend over $800 for a Galaxy Note 3 and Samsung just sold most of their Gear smartwatches in China. Out of a total of 800,000 sold globally, over 300,000 of that sold in China to smarter richer smartphone buyers!

    So want to know who took that 3% market share away from Apple’s now only 5%? Xiaomi took #1 single model sales record last quarter running Android. China is also the highest active Android modding community. Many manufacturers are using Mods instead of what carriers put on. Any user can then simply use manufacturer’s tools to apply mods with Google Services built in. Samsung probably has the best tools for applying mods in the industry.

    When ITC recently stated Android is installed over 80% of the World’s smartphones, they are including the fact that China alone has over 93% Androids and that would give MS WP8 maybe 2% with Apple’s 5%!!! ;-P

  • NonAppleholic

    Here’s the IDC market share story for 2nd quarter 2013 Global shipments by OS story:

    http://www.idc.com/getdoc.jsp?containerId=prUS24257413

    It shouldn’t take too much deductive reasoning to surmise the fact that 80% market share includes the over 92% of Android installs in China. Oh and yeah Google Play Store is still ALIVE AND WELL in Hong Kong apparently. Plus PRC are not blocking Free Apps from Hong Kong Play store…. only Paid Apps. Every kid in China knows how to side load Apps….. like Play Store. But Hong Kong Play Store shows higher downloads than what could ever be counted as only being from Hong Kong’s users itself! …..with Apple market share down to 13% globally, is it any wonder Apple wants everybody to believe they are doing better in China than they actually are.

    BTW…. they did not retreat from China because China kicked them out. They left so as to keep users info more private and secure in Hong Kong. So they only moved their headquarters and servers out to Hong Kong and still serve Google Services inside China proper from there. Many free Apps in the Play Store dedicated to use inside of China.

    Google Play Wiki…. shows 1 Million Apps in Google Play store now surpassing Apple’s App Store:

    http://en.wikipedia.org/wiki/Google_Play

    Need access to Google Play Store US edition with full Google Services available in China? Here’s the instructions:

    http://forum.xda-developers.com/showthread.php?t=2428221

    China has the largest population of VPN users in the World making a joke of the Chinese Firewall!

  • NonAppleholic

    Here’s an English speaking blogger inside China (not just Hong Kong) and he’s basically saying it’s easy to install Play Store on even a Top Selling Chinese Brand phones right in their own manufacturer’s store.

    Also Xiaomi (which has fastest selling single phone model in China over Samsung Galaxy Note 3 now) is planning on having first Cyanogenmod installed (with full latest Android OS, with all Google services too) in phones sold right out of their own retail store doors! ….which alone will make a mockery of that 5.6% number with Xiaomi ranked well above Apple and other smartphone makers in China all still behind Samsung as #1!

    http://www.gizchina.com/2013/06/09/install-google-play-store-xiaomi-mi2a-google-installer-app/