Baidu says Android now has 270 million daily active users in China. Mobile Internet statistics galore
Reliable data about Chinese smartphone users is hard to come by. There is no centralized app store there, and since most of Android smartphones in China do not use any of its services, Google does not report activations in world’s biggest smartphone market.
Today China’s main search company –Baidu – issued “Mobile Internet Trends Report” for Q3 2013, which provides some info on what is happening with Android over there.
According to Baidu, there are now 270 million daily active Android users in China. However, its growth is starting to slow – only 13% in Q3 2013, compared to 55% in the same quarter a year ago. Though it’s still a bit of improvement over 10% increase Android delivered in Q2.
Most Android device sales – 52% – now come from the old users upgrading old Android phones, while 48% buy a smartphone for the first time. A big part of Android growth –45% – is now concentrated in rural areas and small, third and fourth tier cities. Last year this number was 35%. Android owners now spend 150 minutes a day on their smartphones (an increase of 26 minutes from a year before), checking the device 53 times a day (compared to 47 in 2012).
44% rely on Wi-Fi for their Internet access. That’s especially true for video and other heavy traffic applications, since Wi-Fi makes up for 80% of Mobile Internet traffic. 31% get their data through 2G networks, and only 23% use 3G. This has an interesting implications for the 4G services that are launching in China in a few weeks.
App downloads per user are growing, too. Average Chinese Android device owner downloaded 10.5 applications per month in Q3 2013, compared to 8.2 apps a year ago. 15% of users now install at least one new app a day vs 11% in Q3, 2012. 59% use app stores to get their applications, while 13% rely on online search and 21% still use the PC to sideload the apps. However, the number of apps that people use daily on their phones has declined over the year – from 13.5 to 12.2.
Tencent and Baidu dominate China’s Mobile Internet, with 3.6 and 2.5 applications per device and 150 million daily active users (DAU) among them. Baidu alone has 130 million DAUs.
You can find Baidu Mobile Internet Trends report here. Though you’ll need a lot of help from Google Translate if you do not read Chinese.