iPhone 5S/C made up 76% of new smartphone sales in Japan this October

Japan is probably the second best iPhone market, after U.S.  At least in market share. China either already is, or will soon be bigger in absolute numbers.

Apple  has been doing very well in Japan for years. And now that country’s biggest mobile operator – NTT DoCoMo – started carrying iPhone 5S and 5C, it is doing even better.

How much better?

According to Kantar World Panel, 76% (!) of new smartphones sold in October were iPhones. Including 61% on NTT DoCoMo.

iPhone 5S

IPhone always performed best in carrier controlled and heavily subsidized markets, where the average Joe can see little difference between buying $650 iPhone and $400 Android phone with a traditional two year contract.

But the amount of interest it is now generating in Japan, is simply amazing.

Source: Kantar

Author: Stasys Bielinis

While I like to play with the latest gadgets, I am even more interested in broad technology trends. With mobile now taking over the world - following the latest technology news, looking for insights, sharing and discussing them with passionate audience - it's hard to imagine a better place for me to be. You can find me on Twitter as @UVStaska'

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  • Chris Licata

    And to then NTT DoCoMo thought they could survive without the iPhone

  • Space Gorilla

    Nooooooooooooooooo! *screamed all the Apple haters* :)

  • orthorim

    I think it’s because Japanese people care about design. And if you care about design iPhone really is the only option worth considering.

  • pk_de_cville

    it’s been reported that the subsidized price of a 5s is now $0. That may have something to do with with October sales levels.

    With DoCoMo in the mix, the three major telecoms are forcing each other to take a bath on subsidization costs. None wants to lose subscribers to the others.

  • rattyuk

    Not sure that that matters. Apple still gets the full price. This information is astonishing in and of itself.

  • rattyuk

    Not sure that that matters. Apple still gets the full price. This information is astonishing in and of itself.

  • Walt French

    And the reason they don’t want to lose customers is because that’s how they actually make money.

    Your comment is sorta like saying that cafés take a bath on tables and chairs. Sure, some customers want a coffee to go, but the biz wouldn’t survive without a full offering.

  • colormedisappointed

    Android is “winning”.