Hugo Barra says Xiaomi is ready to expand its smartphone business in Southeast Asia

Xiaomi is currently selling its Android-based smartphones only in mainland China, Hong Kong and Taiwan. But this will change soon, and the first new country where the company intends to offer its products in Singapore.

Hugo Barra (who resigned as Google’s VP of Android product management in August to join Xiaomi as its chief of global operations) talked about the company’s future at a recent press event in Taiwan. He declared that they’re trying to get their “operations for Southeast Asia set up as quickly as possible.” Singapore will be the first Southeast Asian market that Xiaomi will test – starting early 2014 – because “it’s an important hub for the region. A lot of businesses start there.”

All in all, Hugo Barra is confident that the future of Xiaomi is bright. He also seems to really enjoy his new job, as the video embedded below (filmed at the aforementioned press event in Taiwan) is showing. Yes, that’s a wig, and the guy wearing it and singing a Taiwanese pop song is indeed Hugo Barra.

One of Xiaomi’s co-founders, Bin Lin, is also an ex-Google employee, having served as engineering director to the company’s Chinese branch between 2006 and 2010.

It’s said that Xiaomi sold more than 7 million smartphones in the first half of 2013. The number might go up to 19 million units before the end of the year.

Xiaomi Mi-3

Xiaomi’s latest flagship smartphone, the Mi-3 (pictured above), was released in October running Android Jelly Bean (skinned with Xiaomi’s MIUI interface). It can stand next to any other flagship smartphone from well-known companies, as its features include a 5 inch Full HD IPS display, quad-core Snapdragon 800 processor, 2GB of RAM, 13MP rear camera, and a 3,050 mAh battery. The Chinese manufacturer is also selling a very cheap smartphone called Red Rice – this runs Android Jelly Bean, too, featuring a 4.7 inch HD display, quad-core MediaTek MT6589T processor, 1GB of RAM and 4GB of internal memory.

Via Tech in Asia

Author: Florin

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