ZTE lands 2.5 million pre-orders for the Nubia Z5S and Nubia Z5S Mini

ZTE is happy today. The Chinese smartphone maker has just reported taking 2.5 million pre-orders for the Nubia Z5S and Nubia Z5S Mini. These two devices were officially unveiled on November 19, and they’re only up for grabs in China right now.

ZTE boasts that this is a record-breaking achievement, surpassing a sales record previously set by Xiaomi. Mentioning that up and coming Chinese manufacturer by name in its press release, ZTE sure looks concerned about Xiaomi’s popularity in China. It’s not the only one, though. Huawei’s CEO is teasing devices with “better value” than Xiaomi offerings left and right.


So clearly, Xiaomi has been noticed. Anyway, Chinese consumers seem to like what ZTE is doing with its Nubia brand, since 2.5 million pre-orders is quite impressive regardless of any local rivalries. The company seems to think that the cameras inside the new Nubias have had something to do with this success, bragging that it’s the first Chinese OEM to offer optical image stabilization – a feature which is quickly becoming the norm for high-end handsets.

The Nubia Z5S’ pricing starts at 1,999 yuan ($329), while it’s smaller sibling the Nubia Z5S Mini goes for 1,499 yuan ($246) in its 3G incarnation. In both cases, LTE connectivity will cost you more.

Author: Vlad Bobleanta

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