Huawei, Xiaomi, and ZTE all want to overshadow OnePlus One launch next week
On April 23, China-based smartphone manufacturing startup OnePlus is due to unveil its first ever device, the One. It has so far been teased extensively by its maker, and we basically already know everything about it save for one detail: what it looks like. On that front, all we’ve been led to believe is that it will come with insanely small bezels.
Otherwise, the OnePlus One should sport a 5.5-inch 1080p Full HD touchscreen, a 13 MP rear camera, a 5 MP front camera, a 2.5 GHz quad-core Qualcomm Snapdragon 801 processor, 3 GB of RAM, 16 or 64 GB of internal storage, 4G LTE, Wi-Fi, Bluetooth, GPS, stereo speakers, and a non-removable 3,100 mAh battery. It’s expected to run a special version of CyanogenMod based on Android 4.4 KitKat.
Impressive specs, undoubtedly, but more impressive is that the OnePlus One will be sold for under $400 (in the US), under £290 (in the UK), and under €350 (in the Eurozone).
So you can see why some other Chinese smartphone makers may be worried. In fact, three of OnePlus’ competitors have decided to also launch new stuff next week – two on the exact same day as the new company, and another one day prior to that. Coincidence? Probably not.
Xiaomi will announce something on April 23, though it’s unclear what exactly. The teaser image (which you can see above) doesn’t really help identify what this is – a tablet, perhaps? Or a trackpad accessory for a computer? Or a new wireless router? It could be anything, but it’s going to get unveiled on April 23, that’s for sure. The Xiaomi Mi3S, the company’s newest flagship smartphone, may also get official on that occasion, rumor has it.
ZTE, through its Nubia brand, will also do something on April 23, though for now we don’t know whether this will be a new product being announced or the recently unveiled Nubia X6 phablet going on sale. Either way, ZTE has something up its sleeve for next Wednesday too.
Last but not least, Huawei is set to introduce the Honor X1 on April 22. This will be a new entrant in the Honor family that now stands for decently specced yet extremely affordable devices, and it’s been rumored to sport a 1.6 GHz HiSilicon processor and cost only 1,799 yuan (which would be around $289 or €208 at the current exchange rates).