LG confirms that the G3 will be launched by the end of May
LG is starting to make its best efforts at drumming up excitement for the upcoming G3. First, the company has officially confirmed that it’s working on a new flagship smartphone, and that it will be called G3. Not that we had any doubts, given the many rumors and leaks about it we’ve seen in the past few weeks, but still, it’s nice to have official confirmation.
It came via LG’s quarterly earnings report, that went out today for the first quarter of this year (January to March). In there, LG put the following sentence: “Higher revenues are expected in the second quarter with the release of the flagship LG G3 smartphone and wider roll-out of the mass-tier L Series III”.
Image via GSM Arena
So there you have it. In order for the G3 to have an impact on LG’s revenues for the second quarter, it would have to be released and ready to buy before the end of said quarter – so before the end of June. But launching it on, say, June 29 would not accomplish that. It would in fact need to be out at least a few days, if not a few weeks, prior to that.
And it will. Speaking with the occasion of the release of the earnings report for Q1, an unnamed LG exec said that the G3 will be available before the end of May. This obviously makes sense given what you just read above about it influencing LG’s second quarter earnings. One month of sales of a new flagship smartphone can and will do that, especially to a company so small (in the smartphone world) as LG. And even more so given that the G3 is expected to be the first phone from an established brand to come with a 2,560×1,440 resolution touchscreen – this will undoubtedly prove to be a unique selling point for spec lovers everywhere.
All that’s left for LG to do if it wants to ensure that the G3’s launch will be a success (and that it will sell many units) is make the release truly international – like HTC did for the One M8 and like Samsung did for the Galaxy S5. LG’s recent flagship device rollouts were extremely limited in geographical scope (at least in the first few weeks), and if that happens again in this case then we don’t see how the G3 could have a great impact on the company’s bottom line in Q2.
Via ZDNet Korea