Moto G Ferrari Edition is a thing, comes with kevlar back and bigger price tag
Yesterday Motorola unveiled the Moto E and the Moto G with 4G LTE, but those weren’t the only new announcements that the company had, apparently. That’s because it launched a third model just in Mexico, though it’s basically a repainted Moto G and not much more.
We’re talking about the Moto G Ferrari Edition – which represents quite the odd pairing indeed. This Moto G is underneath still nothing more than a lower-midrange Moto G. So it comes with a 4.5-inch 720p HD touchscreen with Gorilla Glass, a 1.2 GHz quad-core Qualcomm Snapdragon 400 processor, a 5 MP rear camera with LED flash and 720p HD video recording, a 1.3 MP front camera, 1 GB of RAM, HSPA+, Wi-Fi, Bluetooth 4.0, GPS, an FM radio, 16 GB of non-expandable storage, and a 2,070 mAh battery.
That said, as you can make out from the official image below, its outer shell is all about Ferrari. So a car company known for only making top of the line stuff (and expensive, no less) is lending its logo to a budget smartphone. Make of that what you will.
Perhaps if you’re in love with the Ferrari brand and don’t mind owning a midrange handset, then this will clearly be for you. The Moto G Ferrari Edition will cost 4,999 pesos sans contract (that’s around $387 or €281 at the current exchange rates). So you are paying a hefty premium for all that Ferrari branding, given that the 16 GB Moto G without it costs just $199.
However, the Moto G Ferrari Edition features a kevlar back – just like countless Droid devices before it. The ‘normal’ Moto G will obviously still be available to purchase in Mexico.
The one thing to say here is that, overpriced as it may be compared to the non-Ferrari version, a midrange smartphone paired with a very expensive sportscar brand seems absurd. Who would go for that? But we’re assuming that the Moto G Ferrari Edition will appeal to Ferrari lovers, not Ferrari owners. That’s an important distinction. Hence, it’s probably an aspirational thing, ridiculous as it may be.
Love Ferrari but won’t ever be able to afford one? Then here, buy an overpriced smartphone with the Ferrari logo plastered on it. That ought to make you feel better about your life, no?