HTC One E8 unveiled internationally just as it gets priced in China

Today HTC decided to officially announce the One E8, its plastic flagship Android smartphone. This comes right on time, even though the Taiwanese company did confirm the existence of this handset a few days ago.

Anyway, One E8 is the name – Ace was just a codename after all. The HTC One E8 comes with most of the One M8‘s specs in a plastic package, which makes it cheaper than the metal flagship that’s already being sold.


The HTC One E8 has a 5-inch 1080p Full HD touchscreen, a 13 MP rear camera with LED flash and 1080p Full HD video recording, a 5 MP front camera, a 2.3 GHz quad-core Qualcomm Snapdragon 801 (which will be clocked at 2.5 GHz only in Asia for whatever reason), 2 GB of RAM, 16 GB of internal storage (around 10.6 GB of which is user-accessible), microSD card support, 4G LTE, dual-SIM (some models), Wi-Fi, Bluetooth, GPS, NFC, and a 2,600 mAh battery. It runs Android 4.4 KitKat with HTC’s Sense 6 UI overlay on top. Its dimensions are 146.42×70.67×9.85 mm, and it weighs 145 grams.

Basically the only big difference between the E8 and the M8 is the camera, the new device going with a traditional 13 MP unit and single-LED flash, whereas the One M8 sports an UltraPixel snapper with Duo Camera setup and dual-tone dual-LED flash.

HTC hasn’t announced official international pricing, or where we should expect to see the One E8 being sold – outside of China, that is, which will get it first starting this month. And speaking of China, the new smartphone has already been priced over there, according to Engadget. It will cost 2,799 yuan. That’s around $447 or €328 at the current exchange rates, and it’s about half of what the One M8 costs in China. Furthermore, it’s also much less than what the Samsung Galaxy S5 is going for (and this should be its main competitor).

If HTC brings such great pricing to other markets, then the One E8 has the potential to easily outsell the One M8. Whether that’s a good thing for HTC or not remains to be seen.

Author: Vlad Bobleanta

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