Asus Aura Concept Phone is Not Approved by Asustek

Staska — Thu, 01 Mar 2007 12:28:12 +0000

When we told you about Asus Aura concept phone, we already knew this phone was just that – a concept.

But since it featured Asus logo quite prominently, we thought that this concept was ordered or endorsed by Asus.

Turns out this is not the case. Asus Aura is pure creation of Egy Studio. It was not approved and now is officially denied Asus.

Asus Aura -iPhone like concept

Staska — Mon, 05 Feb 2007 16:19:37 +0000

While not widely acknowledged, introduction of Apple iPhone seems to have sent a shockwave throughout cellphone industry and left major vendors scrambling to produce their own answer to it.

Only LG seems to have had something at least a little bit similar to iPhone with their LG Prada KE850 phone. Other vendors were left churning out the concept phones on YouTube.

And here’s another concept phone – Asus Aura, produced by Hungarian design company Egy Studio for Taiwanese vendor. It was clearly inspired by iPhone, although it has some interesting innovations addressing commonly mentioned shortcomings of Apple’s cellphone.

One of them is a movable navigation module with navigation buttons, another – a sliding QWERTY keyboard that should make text entry much easier.

Other features of Asus Aura include – 3,9″ touchscreen covering the whole surface of the phone, 2 megapixel camera, microSD memory card slot, GSM, UMTS, HSDPA, Wi-Fi and Bluetooth connectivity. All of this in a 6mm thick package.

Unfortunately Asus Aura is just a concept so far and will stay that way probably a few years.

With the dimensions of 97x49x6mm and total volume of 28 cc, Asus aura is several times smaller then what current HSDPA chipsets allow to be. But with Moore’s law and competition among communication chip makers in full swing, who knows? We might see it sooner.

Via Mobile Review

Unwired View » Aura

Asus Aura Concept Phone is Not Approved by Asustek

Asus Aura -iPhone like concept